Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $68 billion in net revenue in 2020, driven by a complimentary food and beverage portfolio that includes Walkers, Doritos, Gatorade, Pepsi-Cola, 7up, Lipton, Gatorade and Quaker. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

We are looking for a Shopper Activation Manager to join the Marketing team. You will be responsible for developing and executing the Shopper Activation agenda; delivering effective communication of the brand messages in-store and online and creating joint marketing initiatives with customers that are founded in shopper insights and driving sales. You will be required to “Think Global, act local” via working with the wider UK & European Shopper Marketing teams to deliver best in class localised creative solutions, all whilst building networks internally and externally to allow for effortless execution.

This is a temporary basis opportunity for up to 9+months.

Responsibilities

Leading the delivery of Pepsico’s shopper marketing campaigns and Pepsico calendar initiatives.
Working cross functionally across sales, marketing, corporate and supply chain to deliver end to end shopper solutions to market.
Working across UK and European Shopper teams, building strong networks and creating and developing best in class innovative shopper toolkits
Leading the ecomm/Omnichannel strategy, working with Retail media Network partners to deliver sales driving online activations
This role is customer-facing and will require knowledge & expertise of the retailer environment and networking with their marketing and trading teams.
Sell– in concepts, internally with account & sales teams and externally, supporting with customer brand planning days, to drive excitement and engagement of our plans.
Evaluation of shopper activation effectiveness to generate insight that shapes future plans
Budget & invoicing responsibility (SAP proficient)

Qualifications

Core Competencies

Creativity and innovation management, championing breakthrough ideas and initiatives
Influencing ability both internally and externally
Ability to handle multiple projects within tight timelines
Excellent written and verbal communication skills, powerpoint proficient
Ability to extract key insights from data and evaluate projects, working with AC Nielsen & Kanter.

Desirable knowledge / experience

3+ years Experience working within FMCG Marketing / Shopper Marketing roles
Good understanding of key marketing mix levers and interpretation of brand plans

Shopper Activation Manager

Job Description