What Do You Know About Our Company? – Best Sample Answers for Interviews in Ireland

When an interviewer asks “What do you know about our company?”, they’re not just testing your research skills — they’re checking how genuinely interested you are in joining their team.

This is one of the simplest yet most important interview questions in Ireland, and a weak answer can make it seem like you’re applying everywhere without much thought.

Why Employers Ask This Question

Hiring managers want to see that you’ve done your homework. They’re looking for candidates who:

• Understand what the company does.
• Recognise its values, products, or services.
• Can explain how their own skills fit in with the organisation’s goals.

If you can connect what the company stands for with what you bring to the table, you’ll immediately stand out.

How to Prepare Your Answer

Here’s how to get ready before your interview:

1. Research the company website – Focus on the “About Us” section, services, and any recent updates.
2. Check their social media and LinkedIn – Look for posts about projects, community work, or achievements.
3. Read news coverage – Irish employers appreciate when you’re aware of their local presence or expansion.
4. Understand their mission – Companies often highlight values such as sustainability, innovation, or customer care.
5. Connect your skills – Be ready to explain why you’d be a strong fit for their team or upcoming plans.

Structure Your Answer

A simple structure you can use:

1. Start with what the company does.
2. Mention something specific you found interesting.
3. Explain why that appeals to you or how your skills align.

Example Answers

Example 1
“I know that your company is one of Ireland’s leading retail chains, with a strong focus on sustainability and supporting local suppliers. I really admire that, and since I’ve worked in customer-facing roles before, I’d love to contribute to a brand that values quality and community impact.”

Example 2
“I read that your company recently expanded into renewable energy projects across Leinster. That stood out to me because I studied environmental science, and I’m passionate about supporting businesses that invest in sustainable solutions.”

Example 3
“Your firm has built a reputation in Ireland for excellent customer service and team development. I’m particularly drawn to the way you invest in employee training — that’s exactly the kind of environment where I see myself growing.”

Example 4
“I saw in a recent article that your company was shortlisted for a national business award. It’s clear that innovation is a big part of your success, and I’d like to be part of that culture where people are encouraged to improve and contribute ideas.”

Common Mistakes to Avoid

• Being too generic – Don’t just say, “You’re a great company.” Mention something specific.
• Mixing up companies – Double-check you’re referencing the right details!
• Sounding rehearsed – Be natural and conversational, not like you’re reading a script.

Related Resources

• Read our guide on common interview questions in Ireland.
• Explore how to prepare for interviews.
• Browse jobs in Ireland

FAQ

Why do interviewers ask “What do you know about our company?”
They want to see genuine interest and preparation. It helps them gauge whether you’d be a good cultural fit.

What if I can’t find much information about the company?
Focus on what you can find — such as their industry, size, or values — and relate it to your skills.

How long should my answer be?
Keep it under a minute. Be confident, specific, and enthusiastic.