At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for an experienced Managed Marketing Lead to take full ownership of Flipdish’s Managed Marketing service.

This is a senior, hands-on role for someone who combines strong strategic judgement with deep execution experience. You will be responsible for the performance, profitability, and evolution of the service, while remaining close to the work and building scalable systems that allow the service to grow efficiently.

Initially, the focus will be on reviewing and improving the existing setup, standardising delivery, and automating onboarding and reporting to ensure the service can scale profitably. You will then have the exciting challenge of shaping and expanding Managed Marketing into a broader managed growth offering for Flipdish customers.

This role is well suited to someone who has managed multiple accounts independently, potentially in a freelance or agency environment, and who prefers leverage through automation, AI, tooling, and clear service design rather than building headcount.

Key Responsibilities

Service Ownership and Strategy

Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem

Paid Media and Channel Delivery

Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services

Automation, Tooling and Reporting

Design and implement scalable onboarding workflows for new Managed Marketing customers
Transition customer reporting from manual processes to standardised, automated solutions
Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale

Commercial Ownership

Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
Build forecasts and capacity models to support growth planning and decision-making
Partner with finance and leadership to track margins, costs, and service performance

Go-to-Market Enablement

Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not
Support sales and account teams with pricing logic, positioning, and expectation setting
Work with the wider marketing team to increase awareness and adoption of Managed Marketing services

Quality, Standards and Governance

Define delivery standards, success metrics, and reporting frameworks across the service
Ensure consistent, high-quality execution across all managed accounts
Act as the internal subject-matter expert on B2C managed acquisition and performance marketing

AI, Automation and Leverage

Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
Use automation to reduce manual effort through scripts, APIs, and workflow optimisation
Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement
Exercise strong judgement on where automation adds value and where human oversight is required

What We’re Looking For

Experience

7+ years experience in performance, growth, or digital marketing
Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
Proven experience building scalable systems for campaign management and reporting
Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
Experience working freelance or in an agency environment managing multiple clients is a strong advantage
Experience working with hospitality, restaurant, or takeaway businesses is highly desirable

Skills and Mindset

Strategic thinker with a strong bias towards execution
Highly comfortable with systems, automation, and process design
Commercially minded and confident making ROI-driven decisions
Comfortable in rejecting poor-fit customers or unprofitable setups from sales
Pragmatic, independent, and comfortable operating with high autonomy

Our expectations:

To challenge poor decisions and propose better ways of working.
Constructive challenge is a responsibility.
Prioritising harmony over truth or progress is a failure of responsibility.

Why Join Flipdish

Own and shape a revenue-generating service with direct impact on customer growth
High-autonomy role with visibility at senior leadership level
Opportunity to build scalable systems rather than manual processes
Work closely with a product-led company deeply embedded in the hospitality industry

🦄 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.

Managed Marketing Lead

Benefits

Job Description