Full Time 12 Months Fixed Term position
Hybrid role based in our City Centre offices

What we offer

We have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.

We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.

Further details on our benefits package can be accessed here Benefits (life-careers.com)

At Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland’s financial, physical, and mental well-being.

We believe in doing the right thing—acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and find better ways to innovate and improve. Our customers are at the heart of everything we do and we are dedicated to understanding their needs and exceeding their expectations. Achieving this this is only possible when we work best together—in a supportive, collaborative environment where every idea and contribution is valued.

Role Overview

The Digital Performance Lead is responsible for maximising the commercial performance of Irish Life’s digital ecosystem.

This role defines and embeds the strategies, frameworks and capabilities required to continuously improve digital engagement, conversion and commercial outcomes across Irish Life’s digital platforms.

Working across multiple business divisions, digital products and customer journeys, the role acts as the enterprise authority on digital optimisation, experimentation and performance insight, ensuring Irish Life consistently identifies and realises commercial opportunities within its digital estate.

The role partners closely with Digital Product, Marketing, Brand, Proposition, Analytics and Technology teams to embed a culture of data-driven decision making and continuous optimisation across the organisation.

Key Responsibilities

Define Digital Performance Strategy
- Establish the enterprise strategy for digital optimisation, experimentation and journey performance across Irish Life’s digital platforms.
- Develop frameworks that enable the organisation to identify, prioritise and deliver commercial improvements across digital journeys.
Embed a Culture of Commercial Decision Making
- Champion the use of data, behavioural insight and experimentation to guide decisions across digital initiatives.
- Work with Digital Product, Marketing and Proposition teams to ensure digital initiatives are informed by clear performance metrics and measurable commercial outcomes.

Drive Digital Journey Optimisation
- Identify opportunities to improve customer journeys across acquisition, engagement and product interactions.
- Partner with Digital Product Managers, Marketing and Proposition teams to define improvements to digital experiences that enhance engagement and conversion.
- Ensure optimisation opportunities are incorporated into product roadmaps and delivery priorities.
Establish Enterprise Experimentation Capability
- Define and implement a structured experimentation and CRO capability across Irish Life’s digital platforms.
- Embed testing, insight generation and optimisation practices into the standard operating model of digital product teams.
Leverage Insight and Analytics
- Partner with analytics and data teams to ensure user behaviour, journey analytics and performance insight inform prioritisation and optimisation activity.
- Translate complex behavioural data into clear commercial opportunities and actionable recommendations.
Enable Consistency Across the Digital Estate
- Define standards, best practices and optimisation frameworks that can be applied across Irish Life’s digital platforms.
- Work with Digital Product, Marketing and Brand teams to ensure a consistent and effective approach to digital journey performance across the organisation.
Identify Enabling Technologies
- Evaluate and support the adoption of technologies that enhance digital experimentation, behavioural insight and optimisation capabilities.
- Ensure Irish Life’s digital ecosystem supports continuous performance improvement at scale.

Experience and Capabilities

Significant experience in digital commerce, digital platforms or digital growth leadership within a major organisation or digital platform business.
Strong expertise in digital analytics, conversion optimisation, experimentation and user journey optimisation.
Proven ability to translate behavioural insight and digital performance data into commercial outcomes.
Experience working within product-led organisations and agile delivery environments.
Strong experience working collaboratively with Marketing, Product and Commercial teams to deliver improved digital performance.
Ability to influence senior stakeholders and drive alignment across multiple business units and digital teams.
Strong understanding of the technology and data capabilities that enable modern digital optimisation, including experimentation platforms, analytics tools and digital experience ecosystems.
Excellent commercial judgement, communication skills and strategic thinking.

About us

Irish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.

It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.

We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.

The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.

Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.

We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.

If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.

ILFS supports Equal Opportunity and is regulated by the Central Bank of Ireland.

Digital Performance Lead - 12 Months FTC

Benefits

Job Description