Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

The CRM Specialist is an established professional contributor responsible for spearheading CRM activations—including email, push, and lifecycle campaigns—for industry-leading titles across 2K’s global portfolio. This role manages the end-to-end campaign process, from inception and planning to execution, optimization, and performance analysis. Residing within the Player Connections department, the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2K’s out-of-game ecosystem.

What You’ll Do

Campaign Execution: Owns the end-to-end CRM campaign creation process, ensuring flawless delivery of activations and automation workflows to millions of global players.
Strategic Optimization: Leads efficiency improvements for CRM workflows; identifies performance trends through rigorous data analysis to drive business decisions.
Stakeholder Collaboration: Partners with Brand, Product Marketing, Analytics, and Legal teams; takes confidence in leading cross-functional syncs, driving structured discussions, and defining clear next steps.
Creative Partnership: Collaborates with creative teams to develop and edit responsive email templates that perform across all devices and platforms.
Marketing Technology: Works with the MarTech team on audience creation, data architecture, opt-in flows, and CRM setup for new IP launches.
Project & Time Management: Effectively manages multiple priorities and maintains structured workflows to deliver high-impact campaigns within tight timelines.
Reporting & Insights: Provides regular updates and performance reporting to stakeholders, sharing key learnings across business units to ensure state-of-the-art publishing.
Guidance & Mentorship: Coaches and guides graduates rotating through the team, managing their daily workflows and performance reviews.

Core Competencies

Adaptability: A self-starter who fearlessly tackles new challenges and brings a fresh perspective to existing processes.
Communication & Leadership: Demonstrates excellent relationship management skills with the confidence to lead cross-functional meetings and drive alignment.
Attention to Detail: Maintains meticulous standards to ensure "pixel-perfect" execution across high-volume global campaigns.
Organization: Highly organized with a proven ability to prioritize tasks and manage complex workflows in a fast-paced environment.
Problem Solving: Develops solutions to tactical business issues with clear objectives and recommends enhancements to improve system effectiveness.

What Will Make You A Great Fit

Experience: Previous professional experience in CRM, digital marketing, or a related field.
Technical Knowledge: Strong understanding of automation workflows and email template development and editing.
Analytical Skills: Proven ability in data analysis, creating reports for stakeholders, and identifying trends to drive data-driven business decisions.
Operational Knowledge: Established understanding of CRM tools, email service providers (ESPs), and audience segmentation.
Time Management: Strong time management skills with a demonstrated ability to meet strict deadlines while managing multiple projects.

Preferred Qualifications

AI Literate: Familiar with AI processes, workflows and general adoption especially as relating to Email build, QA & reporting.
Agency Experience: Experience working with Email agency providers across a range of Email related workstreams.
Industry Savvy: Familiarity with popular 2K titles and the gaming industry landscape.
Mentorship Experience: Experience guiding junior staff or entry-level team members on workflows and performance.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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CRM Specialist

Job Description