This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior/Lead Product Marketing Manager in Ireland.

This role offers the opportunity to lead the product marketing strategy for an innovative, high-growth B2C platform in the gaming and fintech ecosystem. You will be responsible for bridging product development and market success, ensuring seamless go-to-market execution, and driving adoption, engagement, and retention. The position combines strategic thinking, hands-on marketing execution, and cross-functional leadership, with a strong focus on compliance, user safety, and revenue growth. You will collaborate with product, design, development, and external partners to shape positioning, define unique value propositions, and optimize user experiences. This role provides autonomy, influence, and the chance to scale marketing processes from scratch in a fast-paced startup environment. Passion for gaming, esports, and community engagement is highly valued, and fluency in Ukrainian or Russian with English proficiency is required.

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Accountabilities:

Lead and grow the Product Marketing function, providing strategic guidance while maintaining a hands-on approach to execution
Develop and implement marketing strategies for B2C products and B2B platform features
Collaborate closely with product, design, development, and external partners to enhance product mechanics and drive market adoption
Create positioning, messaging, and unique value propositions tailored to target audiences
Monitor and optimize KPIs across acquisition, engagement, retention, and conversion funnels, continuously testing hypotheses for improvement
Plan and execute product launches and market entry strategies
Conduct market, competitor, and customer research to inform product positioning, strategy, and communications
Leverage AI tools to accelerate research, ideation, and campaign execution
Report on initiative effectiveness and provide actionable insights to stakeholders

Requirements:

6+ years of experience in Product Marketing, Product Growth, or similar roles within high-growth B2C tech startups, ideally in iGaming/Gambling
Proven experience in launching products, creating GTM strategies, and scaling marketing processes from scratch
Knowledge of product lifecycle, digital marketing principles, user acquisition channels, retention strategies, and unit economics
Hands-on experience with analytics tools and ability to translate data into actionable marketing insights
Strong leadership or mentoring experience, with ability to lead cross-functional teams or PMM squads
Experience establishing partnerships with streamers, influencers, or ecosystem partners
Fluency in Ukrainian or Russian and proficiency in English for remote collaboration
Passion for gaming, esports, and the CS2/CS:GO community
Comfortable working within CET/EET time zones and fast-paced startup environments

Benefits:

Competitive compensation package based on experience and skills
Fully remote work with flexible hours (CET/EET time zone)
19–29 business days of paid time off and sick leave
Corporate equipment (laptops, monitors, etc.)
Professional development budget for courses and certifications
Opportunity to attend and contribute to industry conferences and community events
Work in a cutting-edge fintech/gaming environment, free from legacy systems
Values-driven, supportive, and collaborative company culture
Streamlined matrix organizational structure designed for efficient communication and execution

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Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Senior/Lead Product Marketing Manager

Benefits

Job Description