Celltrion Group provides biosimilar and innovative biopharmaceutical medications to help increase patient access to advanced therapies around the world.

Celltrion Group offers biologics to about 110 countries, along with more than 30 global partners around the world. With hands-on experience and knowledge accumulated through years of working in the advanced pharmaceutical markets around the world, Celltrion Group has been securing distribution channels and providing patients with biosimilars at affordable prices.

1. POSITION SUMMARY

The Marketing Manager plays a critical role in leading the development and execution of strategic marketing initiatives to drive brand growth and market expansion for the Celltrion’s portfolio. This role is responsible for product positioning, market intelligence, and cross-functional collaboration with sales, medical affairs, and regulatory teams. The ideal candidate will have a strong understanding of the pharmaceutical industry and a proven track record in launching and managing brands in competitive markets.

2. KEY ROLES AND RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies

• Conduct market research and competitor analysis to identify growth opportunities

• Lead product launches and lifecycle management

• Build and maintain relationships with KOLs and key stakeholders

• Collaborate with the sales team to create marketing tools and training materials

• Monitor and analyze campaign performance and optimize accordingly

• Plan and execute marketing activities including digital campaigns, congresses, and symposia

• Liaise with global and regional marketing teams

3. WORK EXPERIENCE

15+ years of marketing experience in the pharmaceutical/biotech industry

Led strategic brand planning and execution across multiple therapeutic areas
Hands-on experience in domestic (Irish) market environment, preferably biosimilar markets

Proven track record on product launches, portfolio management, and lifecycle management

Managed end-to-end launch planning: messaging, positioning, promotional tools,
and cross-functional alignment
Collaborated with medical, regulatory, and sales teams for successful product rollouts
Managed phase out strategies or brand transitions at different stages of a brand lifecycle

Strong market and competitive analysis background

Identified market opportunities through data-driven insights
Developed targeted strategies based on segmentation and unmet needs

Stakeholder and KOL engagement

Built and maintained relationships with key opinion leaders and healthcare professionals
Created meaningful patient organization relationships and campaigns
Organized advisory boards, symposia, and scientific conferences
PR campaign experience

Experience in digital and multichannel marketing campaigns

Executed omnichannel strategies including CRM, digital content, and virtual engagements
Tracked KPIs to continuously optimize campaign performance

4. SKILLS AND SPECIFICATIONS

Fully conversant in Medicines Ireland Code of Conduct. Knowledge of the pharmaceutical industry business, policies, and procedures
Familiarity with Veeva Promomats and Salesforce applications (desirable)
Good knowledge of computer-based programs including Excel (spreadsheets) and Power Point (slide presentations) essential. Preferred skillset in use of Adobe InDesign, Adobe illustrator etc.
Sound scientific knowledge and ability to understand complex markets. Relevant scientific background in Immunology is desirable but not essential
Tertiary qualification in business (marketing) and/or science-related field desirable

5. EDUCATION

Bachelor’s Degree, preferably in Marketing or Communication

Marketing Manager (Ireland)

Job Description