Deputy Brand Manager Bershka Ireland

Full-time Position Based In Ireland,

Must have Right to work in IRELAND

Reporting to Brand Manager Bershka UK & Ireland

Purpose

To drive and boost the performance of the Bershka brand in the UK and Ireland by adapting global strategies to local markets and customer profiles, in line with business objectives. The role prioritizes sales and commercial growth, followed by operational excellence and people/HR development.

Key Responsibilities

Sales & Commercial Focus

Achieve Sales Budgets:Responsible for meeting sales targets across all departments and stores in the UK and Ireland.
Sales Estimation & Budgeting:Define and monitor sales estimation budgets for all stores.
Commercial Analysis: Lead and supervise commercial analysis for both countries, ensuring optimal product display and implementation of commercial strategies for each department.
Market Intelligence: Provide regular feedback on competitor activities to the product department and propose improvements in store layout, furniture, and welfare areas to enhance sales and brand image.
Workshops & Initiatives: Support and plan workshops to drive sales and elevate the brand image within the region.

Operations

Operational Efficiency: Set guidelines to organize shop floor and stockroom processes, focusing on delivery control, daily replenishment optimization, and effective use of RFID and money mapping.
Retail Activity Management: Ensure efficient organization of retail activities and optimal use of human resources in stores.
Action Plans: Promote and approve action plans for store managers related to sales, productivity, hours, shrinkage, and operating margins.
Compliance & Safety: Ensure compliance with workplace safety regulations and occupational risk prevention.
Store Presentation:Collaborate with Brand Managers to maintain high standards in store maintenance, cleaning, structure, and lighting within budget.
Loss Prevention: Work with the Loss Prevention department to define and implement strategies to meet shrinkage targets.

People & HR

-HR Collaboration: Work closely with the HR team to deliver and follow up on the HR agenda, improving standards and achieving company objectives.

Team Development: Ensure effective management and development of store teams, supporting strong succession planning in both countries.
Management Participation: Participate in decision-making for management positions within the area’s stores.
Policy & Wellbeing: Ensure company policies are implemented and respected, particularly regarding health, safety, and staff wellbeing.
Training & Talent: Supervise and support Brand Managers in delivering efficient training programs and building a strong talent pool for the region.
KPI Monitoring: Monitor and propose action plans based on regional KPI and HR reports to achieve business goals.

Experience and Qualifications

Minimum of 2-3 years’ experience in senior multi-site retail management roles, with a proven track record of delivering commercial results in fast-paced, complex environments.
Demonstrated 360° business acumen: must show hands-on experience across sales, operations, people/HR, commercial strategy, and financial management.
Experience must include direct responsibility for P&L, commercial planning, and execution of brand strategies at a national or international level.
Proven ability to lead, coach, and develop large, diverse teams across multiple locations, with a focus on succession planning and talent development.
Strong background in driving operational excellence, optimizing processes, and implementing innovative solutions in retail.
Experience in managing cross-functional projects and collaborating with senior Leaders(e.g., product, HR, finance, loss prevention, visual merchandising).
Advanced knowledge of UK and Irish retail markets, including regulatory and employment law.
Experience in competitor analysis, market intelligence, and adapting global strategies to local market needs.

Only candidates with a demonstrable record of high-impact leadership and holistic business management will be considered.

Skills and Attitudes

Strong sales and commercial acumen.
Ability to motivate teams, instil accountability, and deliver results.
Strategic thinking and forward planning.

-Fashion and trend awareness

Leadership skills with the ability to set goals and performance standards.
Market analysis skills and the ability to react to competitor activity.
Initiative and problem-solving abilities.
Excellent interpersonal and communication skills.
High numeracy and analytical skills.

INDINDITEXSM

DEPUTY BRAND MANAGER BERSHKA

Job Description