This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Lead based in Ireland.

As a Demand Generation Lead, you will drive the strategy and execution of initiatives that transform market awareness into qualified pipeline growth. This is a high-impact leadership role where you will oversee multi-channel demand generation programs, manage significant marketing investments, and collaborate closely with revenue-focused teams to accelerate business growth. You will lead a team of specialists while balancing strategic planning with hands-on campaign execution and optimization. The position offers the opportunity to shape scalable growth engines, experiment with innovative acquisition strategies, and influence key business decisions through data-driven insights. Working in a dynamic international environment, you will have direct visibility with senior leadership and a measurable impact on revenue performance.

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Accountabilities

Own the end-to-end demand generation strategy across paid and organic channels, ensuring alignment with business growth objectives.
Lead the planning, execution, optimization, and reporting of campaigns across platforms such as Google, LinkedIn, Meta, and other demand generation channels.
Manage and develop a team of marketing specialists, providing coaching, mentorship, and performance guidance.
Identify and test new growth opportunities, acquisition channels, and demand creation strategies to drive pipeline expansion.
Collaborate closely with Sales, Revenue Operations, Partnerships, and other cross-functional stakeholders to improve lead quality, conversion rates, and customer acquisition outcomes.
Oversee and optimize a substantial marketing budget, ensuring efficient allocation of resources and strong return on investment.
Analyze campaign performance, customer behavior, and funnel metrics to generate actionable insights and strategic recommendations.
Present results, forecasts, and growth opportunities to senior leadership and key stakeholders.
Continuously experiment with messaging, targeting, creative assets, and channel strategies to improve marketing effectiveness and scalability.

Requirements

7+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally within a SaaS or technology-driven environment.
Proven success in building, scaling, and optimizing demand generation programs that drive measurable business growth.
Experience leading and developing marketing teams while balancing strategic leadership with hands-on execution.
Deep expertise in paid media platforms, particularly Google Ads, with strong knowledge of additional channels such as LinkedIn, Meta, content marketing, events, and regional targeting strategies.
Strong analytical and data-driven mindset with the ability to interpret complex performance metrics and translate findings into business actions.
Experience managing significant marketing budgets and optimizing campaign performance across multiple channels.
Solid understanding of marketing technology, attribution models, funnel analysis, and performance marketing best practices.
Excellent stakeholder management and cross-functional collaboration skills.
Fluent German and English communication skills, both written and verbal.
Ability to thrive in a fast-paced, growth-oriented, and international work environment.

Benefits

Flexible remote-first work environment with the option to work from anywhere across Europe or from regional office hubs.
Flexible working hours that support work-life balance and individual productivity.
Competitive salary package.
28 days of annual leave, plus additional special leave and caregiving leave opportunities.
Monthly flexible benefits allowance that can be used for fitness, groceries, entertainment, lifestyle services, and more.
Modern home office equipment provided to support remote work.
Private pension plan contribution support for eligible employees in Germany.
Dedicated budget for professional development, learning, certifications, and career growth.
Access to virtual and in-person company events, team gatherings, and annual culture-focused events.
Opportunity to work within a diverse international team representing multiple nationalities and locations across Europe.
Comprehensive mental health and wellbeing support, including counseling services, therapy assistance, legal guidance, and financial wellbeing resources.
Collaborative, low-hierarchy culture that encourages autonomy, innovation, and professional growth.

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Demand Generation Lead

Benefits

Job Description