ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

This in-country role is a vital part of Greystar’s UK & Ireland Customer Marketing team. Based in Ireland, the Senior Marketing Executive will be responsible for the execution of marketing strategies and campaigns across our Irish multifamily and student portfolio and support campaigns across our UK multifamily portfolio,

You will also provide targeted support to leasing and resident engagement efforts to help drive key performance metrics such as occupancy rates, brand awareness and digital performance across the portfolio.

More than just driving leads, this role is about creating community, connection, and identity. You will help bring our properties to life through resident events, wellness activations, welcome experiences, strategic partnerships, and collaborations with local influencers that reflect our values and audience lifestyle.

This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing.

JOB DESCRIPTION

Fixed-term contract - Maternity cover.

(We're open to candidates looking to work part-time or flexible working arrangements) - Please discuss with us.

Key Responsibilities

Marketing Campaign Execution (B2C & B2B)

Assist in developing and delivering multi-channel marketing campaigns for both PBSA & Multifamily to support brand awareness, lead generation and resident engagement.

Create and manage content for digital channels including website, social media, email marketing and paid advertising.

Monitor campaign performance tracking key metrics such as engagement, lead conversion and ROI.

Execute sales and marketing initiatives for peak student booking periods and corporate leasing promotions.

Proactively develop and implement innovative marketing strategies to enhance resident engagement, drive brand awareness, and generate qualified leads across all digital and offline channels.

Collaborate with Partnerships and B2B Sales to develop marketing collateral

Digital & Social Media Management

Support managing day-to-day social media activities across brands, including content creation, scheduling and community engagement.

Review, audit, update and maintain websites, ensuring listings, imagery / videography, blog content, and key pages are optimised for SEO and user experience.

Identify and collaborate with local influencers, micro-creators, and resident ambassadors who align with Greystar’s values and lifestyle branding.

Content Creation & Brand Development

Develop engaging content, including blogs, resident comms, property descriptions and promotional materials.

Support the design and production of marketing assets, including brochures, flyers and signage, working with our internal Design Team and external agencies.

Ensure brand consistency across all marketing materials and touchpoints.

Leasing & Resident Engagement Support

Assist in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs.

Support Operations Team in coordinating resident engagement initiatives such as placemaking & community events.

Coordinate with student ambassadors and universities to support outreach, on-campus visibility, and virtual engagement.

Coordinate the curation and deployment of Welcome Packs for new residents, ensuring these align with brand values and are reflective of the local area.

Plan and promote student-focused events, including welcome weeks, exam wellness support, and career/networking activations.

Support initiatives that encourage resident wellbeing, including health-focused content, partnerships (e.g. local fitness/yoga providers), and access to digital wellness resources

Local Outreach Partnerships

Build relationships with local businesses, service providers, and community organisations to create exclusive offers, co-hosted events, and referral incentives.

Support the leasing team by activating neighbourhood partnerships (e.g. cafés, gyms, wellness studios, cultural venues) that enhance the lifestyle proposition.

Work with local charities and community groups to incorporate meaningful CSR and placemaking initiatives into the resident experience.

Marketing Administration and Finance

Assist with budgeting and invoicing process, ensuring marketing expenses are tracked effectively.

Organise team folders and manage digital assets libraries (images, videos, logos, brand guidelines)

Support with PR coordination

Experience & Skills:

2+ years of marketing experience, preferably within real estate, multifamily/BTR/PBSA, hospitality or of lifestyle brands

Good understanding of digital marketing, social media management and content creation

Experience working with CMS platforms (Umbraco), social media scheduling tools, and email marketing platforms

Excellent copywriting and content creation skills

Strong skills in Excel, Word, and PowerPoint

Knowledge of SEO, PPC, and digital advertising principles

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.

Senior Marketing Executive - UK and Ireland

Job Description