Director- Brand Communications

The Director, Brand Communications is the senior brand authority for the firm. The role owns firm positioning, enterprise narrative, brand architecture, governance, reputation, and the sponsorship and strategic events portfolio across 20+ markets.

The role shapes how the firm is understood externally and directs the investments that take the brand into market. It sets the standards each market operates within, leads the brand response through M&A integration, and represents the firm at a global level.

The ideal candidate has led a brand repositioning at firm or enterprise level, brings strong editorial judgement, and has managed sponsorship and events as commercial investments with clear return.

Responsibilities

Define and own firm positioning and the enterprise narrative across all markets.
Set the messaging framework that underpins all campaigns, content and client communications.
Establish and maintain brand architecture, naming conventions and visual identity across the portfolio.
Lead the brand approach to M&A integration, ensuring consistency and clarity at firm and market level.
Set and enforce brand governance standards, ensuring consistent application across all touchpoints.
Act as the senior escalation point for brand and reputation matters, including media response.
Define the firm’s proactive PR and earned media strategy, working in close partnership with Communications, who lead execution through the PR function.
Manage the sponsorship and strategic events portfolio as a disciplined commercial investment.
Determine sponsorship strategy and make investment and renewal decisions based on measurable impact.
Maintain senior relationships with key external partners and rights holders.
Oversee employer brand and recruitment marketing in line with the firm’s narrative.
Translate brand and perception data into clear actions that shape positioning and market presence.
Represent the firm in global brand forums and contribute to group-wide brand strategy and standards.
Ensure a consistent and high-quality brand experience across all markets and channels.

Skills and Experience

Bachelor’s degree required. Master’s in Marketing, Communications or related field preferred.
The candidate brings at least 12 years of experience in senior brand leadership roles.
The candidate has deep expertise in brand architecture, including portfolio structure, naming strategy and governance across multiple entities and markets.
The candidate has led a firm or enterprise-level brand repositioning from strategy through to market launch.
The candidate demonstrates strong editorial judgement and can shape and defend narrative at C-suite level.
The candidate has set and enforced brand standards across multiple international markets, ensuring consistent application at scale.
The candidate has guided brand through M&A and organisational change, including integration and transition states.
The candidate has managed sponsorship and events portfolios with clear commercial accountability and measurable return.
The candidate has a strong understanding of reputation management and the role of earned media within a broader brand strategy.
The candidate has a track record of using brand and market insight to inform firm-level decisions.
The candidate is comfortable operating in a complex, matrixed environment across regions and functions.
The candidate can work across time zones and cultures.
The candidate is willing to travel as required.

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We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link for information on our generous benefits package.

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.

Director - Brand Communications

Benefits

Job Description