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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Team

As a part of the Media Operations, Technology & Intelligence (MOTI) team at Salesforce, you will support and execute operational processes that enable the paid media teams to deliver high-performing lead generation campaigns and enhance the customer journey. The role focuses on hands-on campaign activation and platform execution, helping scale operational consistency across a high volume of marketing deliverables.

This is an entry-level opportunity for someone eager to develop practical experience in campaign activation, lead platform execution, and operational excellence within a global marketing environment. At Salesforce, we believe in harnessing the power of technology to drive business success. We are looking for a motivated, detail-oriented individual who enjoys structured execution, learning complex systems, and contributing to reliable, high-quality delivery.

Key Responsibilities

Lead Platform Execution & Support

Support the day-to-day operation of the lead management platform, ensuring campaigns are executed accurately and in line with defined processes.
Execute documented workflows for campaign setup, testing, and delivery across internal (e.g. MARS, Datorama) and external systems.
Follow established governance and quality standards, escalating issues or deviations as required.

Campaign Management & Activation

Build and manage campaigns within the lead management platform, ensuring accurate end-to-end setup.
Conduct quality assurance (QA) for campaign builds, test leads, forms, and integrations prior to launch.
Monitor active campaigns and proactively flag lead delivery or data quality issues.
Support updates to lead goals and publisher budgets based on guidance from senior team members.

Paid Media Lead Operations Support

Support publisher certification processes and assist with issue triage and troubleshooting.
Validate lead data accuracy flowing into CRM systems from paid media partners.
Partner with Lead Operations to understand lead routing requirements and lead quality feedback from Sales.
Help maintain and share lead quality insights sourced from MARS and Lead Operations reporting.

Documentation & Process Support

Maintain and update process documentation, runbooks, and execution guides as workflows evolve.
Contribute to improving consistency and repeatability across campaign activation processes.

Skills & Attributes

People & Ways of Working

Comfortable working in a fast-paced, operational environment with changing priorities.
Able to manage assigned tasks independently while collaborating closely with teammates.
Clear communicator who raises risks or issues early and seeks guidance when needed.
Willingness to learn new systems, processes, and tools quickly.

Analytical & Problem-Solving Skills

Strong analytical and problem-solving skills.
Strong attention to detail with a focus on accuracy and quality.
Ability to follow structured processes and troubleshoot basic execution issues.
Comfortable working with data to validate outcomes and identify inconsistencies.

Knowledge & Experience

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Familiarity with CRM systems and lead management platforms is a plus.
Ad Operations experience, such as campaign creation and ad trafficking, is a plus.
General understanding of marketing technology concepts, including lead processors, data environments and APIs, is beneficial.
Ability to prioritize and independently follow through on assigned tasks and projects in a fast-paced environment.
Ability to collaborate effectively with cross-functional partners as part of delivery teams.
You have a test-and-learn mentality and an agile way of working to continuously improve your team's products.

Why Join Us

Gain hands-on experience in campaign activation and lead platform execution within a global marketing organization.
Learn from experienced operators while building foundational skills in marketing operations and technology.
Opportunity for growth as responsibilities expand with experience and capability.
Be part of a team that values quality, consistency, and continuous improvement.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Lead Gen Operations Analyst

Job Description