Senior Paid Social Specialist

About Ding:
Ding is the world’s leading universal top-up service. Founded in 2006, Ding was born from seeing something that wasn’t there. More than 80% of the world’s 5 billion mobile phones are now prepaid – and growing. We believe mobile phones can change lives, and we want to improve people’s lives by helping those with less gain access to more.

Ding is headquartered in Dublin, Ireland, and has employees working across the world. We are proud of our culturally diverse team of more than 200 employees, all with unique personalities who support our commitment to delivering cutting-edge, potentially life-changing technology to developed and emerging markets alike.

Our aim is to build and run the safest, simplest, most effective, and most convenient top-up technology, in partnership with the best operators and platforms. We’ll continue to spread joy across the globe, helping people everywhere send little bytes of happiness to their loved ones, keeping our customers connected to their families and friends. Now more than ever, we realize the importance of keeping in touch, and here at Ding, we believe a little goes a long way.

We're always on the lookout for talented people who embody our core values:

We are Customer Curious
We are Thinkers, Linkers & Doers
We Work Better Together
We Seek Out that Spark

Job Overview:

The Senior Paid Social Specialist will report to the Digital Marketing Manager and be a driving force behind Ding’s Paid Social strategy. This role is focused on owning, scaling, and optimizing high-impact campaigns across Meta (Facebook/Instagram), TikTok, and other emerging social platforms to drive global customer acquisition and engagement.

This role is perfect for someone who lives and breathes Paid Social, combining deep platform knowledge with a strong creative instinct and a performance mindset. You will bring fresh thinking to our social advertising efforts, using data and experimentation to unlock growth at scale. Collaboration with CRM, Creative, Data, and broader Marketing teams is key to success in this role.

You’ll have autonomy and influence, contributing to budget allocation, full-funnel social planning, and channel-specific testing that drives measurable business impact.

Key Responsibilities & Duties:

Own Paid Social strategy and execution across Meta, TikTok, and other platforms
Develop and manage full-funnel campaigns including prospecting, retargeting, and lifecycle re-engagement
Continuously test and optimize: creative formats, audience segments, placements, and bidding strategies
Collaborate with the Creative team to brief and iterate high-performing ad assets, including static, video, and UGC-style content
Align with CRM and Lifecycle teams to ensure channel sequencing and message alignment
Monitor and analyze performance across key metrics: CTR, CPA, ROAS, engagement, and LTV
Use insights to build and present data-driven performance reviews and actionable reports
Stay ahead of platform trends and algorithm changes to inform campaign structure and innovation
Partner with other digital marketing stakeholders (SEM, SEO, Analytics) to ensure Paid Social plays a defined and measurable role in Ding’s marketing ecosystem

Qualifications & Experience:

5+ years of hands-on experience in Paid Social advertising, with a primary focus on Meta (Facebook/Instagram), TikTok, and other social channels
Demonstrated success managing large-scale budgets (€500k+/quarter) and driving performance outcomes (ROAS, CAC, LTV)
Strong understanding of audience building, first-party data usage, lookalikes, exclusions, and creative testing methodologies
Skilled in working with in-platform tools, GA4, Looker Studio, or other analytics dashboards
Proven ability to brief, test, and scale creatives tailored for different social platforms
Strong analytical thinking and comfort interpreting campaign data to optimize results
Excellent communicator and collaborator with the ability to align stakeholders across marketing and creative functions
Meta Blueprint and/or TikTok ad certifications are a plus

What We Offer:

A senior-level role with ownership over Paid Social in a globally scaling company
Competitive salary and performance-based bonuses
Flexible hybrid work model
Ongoing learning and development support, including certifications, training, and industry events
A dynamic, inclusive, and collaborative environment with ambitious growth goals

If you’re a Paid Social specialist looking to take on more ownership, drive strategy, and innovate at scale, we’d love to hear from you!

Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notice

Senior Paid Social Specialist

Benefits

Job Description