The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We’re seeking an exceptional and forward‑thinking DRS Solutions Sales Enablement Manager to join our Europe Product team, supporting the UK and Ireland.

In this influential role, you’ll be the driving force that brings our Digital Retail Solutions (DRS)—including cash equipment, self‑checkout, assisted‑teller systems, and smart safes—to life throughout the commercial journey. Positioned at the heart of product, sales, and customer engagement, you’ll play a pivotal role in shaping how our solutions are understood, positioned, and adopted in the market.

As a trusted advisor, you will combine deep product expertise with commercial acumen to translate features into compelling customer value. You’ll work hand‑in‑hand with sales teams and clients to tailor the DRS portfolio to real‑world needs, ensuring global innovations resonate and succeed in local markets.

Your impact will be felt across the full sales cycle—from crafting standout responses to RFPs and building persuasive proposals, to guiding Proofs of Concept for complex or multi‑country opportunities. This is a role for someone who thrives on influence, collaboration, and bringing cutting‑edge retail technology to life in meaningful, customer‑centric ways

Key Responsibilities:

Commercial Partnering & Sales Support

Act as the trusted product authority, empowering sales teams throughout customer engagements
Transform solution capabilities into compelling value stories and differentiated commercial positioning
Join discovery sessions, client meetings, and product demonstrations to showcase the DRS portfolio
Collaborate closely with Product Management, Sales, and Pricing to shape complex or non‑standard proposals

Customer Engagement & Enablement

Uncover and qualify customer pain points and objectives, tailoring DRS solutions to their business needs
Partner with sales to define solution strategy and craft persuasive commercial propositions
Contribute to proposal development, including solution design, configuration, and articulation of clear USPs
Support customers during Proof‑of‑Concept phases, defining success criteria and ensuring measurable outcomes
Address product‑related questions, requirements, and objections with clarity and confidence throughout the sales process

Market Insights & Feedback Loop

Capture customer insights and market signals to help steer future product development
Identify trends in customer needs to inform solution evolution and innovation opportunities
Evaluate emerging opportunities—new markets, customers, and channels—to shape future DRS growth pathways

Collaboration with Product Teams

Partner with Product Leaders to align commercial execution with product strategy, capabilities, and roadmap
Ensure coherent, consistent messaging and pricing that reflects global standards while meeting local market needs

Sales Enablement & GTM Execution

Drive go‑to‑market success through high‑impact content creation and targeted enablement
Build and maintain solution collateral, playbooks, competitive positioning, and reference materials for the field

What we are looking for

Educational Foundation – Bachelor’s degree in marketing, sales, business, or a related field; a master’s degree is a strong plus
Sales Acumen – 10+ years’ experience in sales or solution‑based selling, ideally within the retail or cash‑management technology space, with the ability to influence and engage commercial teams and customers
Leadership & Stakeholder Management – Proven ability to lead cross-functional stakeholders throughout complex sales cycles and commercial offer development
Customer‑Centric Mindset – Adept at uncovering customer needs and shaping tailored solution recommendations
Cash Management / Retail Tech Knowledge – Familiarity with technologies such as Digital Retail Solutions (DRS), smart safes, self‑checkout, and ATMs
Product Expertise – Strong understanding of solution portfolios and the capability to translate technical and commercial value clearly
Communication Excellence – Confident, articulate communicator with strong written and verbal skills for customer‑facing interactions
Cross‑Functional Collaboration – Track record of partnering effectively across product, sales, operations, and global teams
Organizational Strength – Skilled at managing multiple priorities, projects, and timelines simultaneously
Commitment to Inclusion – Demonstrated dedication to diversity, equity, and inclusion in ways of working and decision-making

Additional Requirements

Travel Flexibility – Willingness to travel across the region (up to 50%, including weekly travel as needed)
Global Mindset – Comfort working across multiple time zones in a dynamic, international environment

#LI-JR1

DRS Solutions Sales Enablement Manager

Job Description