Overview

The Talent Brand & Recruitment Marketing Lead, EMEA will lead regional talent brand strategy and turn hiring needs into campaigns, content, events, conferences, and candidate experiences that strengthen Susquehanna's presence with campus, early-career, experienced, trading, technology, and quantitative talent audiences.

The ideal candidate is a strong recruitment marketing, campaign, content, and experiential leader who can partner closely with Recruiting, HR, Marketing, agencies, vendors, business stakeholders, and regional teams to create a more consistent, differentiated, and measurable candidate presence across EMEA.

Key Responsibilities

Talent Brand Strategy & Regional Planning

Develop and execute the EMEA talent brand and recruitment marketing strategy in partnership with Recruiting and Marketing.
Translate recruiting priorities, priority schools, candidate segments, hiring goals, and business needs into regional marketing plans.
Build a regional recruitment marketing calendar across campus, experienced hire, trading, technology, quantitative research, internships, priority events, and conferences.
Maintain alignment with the global employer brand while adapting campaigns to local markets and candidate expectations.

Campaigns, Events, Conferences, Candidate Experience & Sponsorships

Lead the creation and execution of regional recruitment marketing campaigns across campus, early-career, experienced-hire, trading, technology, and quantitative talent audiences.
Support recruiting events and conferences across EMEA by shaping the audience strategy, messaging, run of show, pre-event promotion, on-site experience, follow-up, and measurement approach.
Turn recruiting events, sponsorships, competitions, technical talks, and conferences into integrated campaigns rather than one-off activations.
Partner with Recruiting and business stakeholders to identify priority audiences, event goals, attendee journeys, speaker needs, content opportunities, and post-event engagement.
Ensure each campaign, event, or conference has clear objectives, audience targeting, creative needs, content plan, channel plan, and measurement approach.
Evaluate sponsorship and conference opportunities based on audience fit, brand visibility, candidate access, speaker opportunities, programming, cost, and expected recruiting impact.
Ensure sponsorships are connected to broader Talent Brand campaigns and not treated as standalone logo placements or one-off events.
Alongside Recruiting and the business, build a repeatable process for evaluating, planning, activating, and measuring conferences and sponsorships across the region.

Content Development, Deployment & Launch

Own talent brand content planning for EMEA in partnership with Recruiting, Marketing teammates, agencies, freelancers, vendors, and regional stakeholders.
Develop campaign briefs, content briefs, messaging inputs, launch plans, and asset needs for candidate-facing campaigns, recruiting events, conferences, sponsorships, social content, landing pages, email, recruiter enablement, and follow-up materials.
Work with partnering teammates and agencies to create, deploy, and launch content across relevant channels, ensuring the work is audience-specific, accurate, polished, and aligned to Susquehanna's broader positioning.
Coordinate the review and approval process for talent brand content, including stakeholder input, compliance or legal review where needed, and final launch readiness.
Track performance and apply learnings to improve future content, campaigns, events, conferences, and candidate engagement.

Measurement, Insights & Competitive Intelligence

Track performance across events, conferences, campaigns, registrations, attendance, engagement, candidate follow-up, talent community growth, and pipeline influence.
Monitor competitor activity and talent-market trends across priority EMEA schools, events, markets, and candidate segments.
Create repeatable processes for intake, planning, prioritization, campaign briefs, creative requests, post-event reporting, and lessons learned.
Use data and recruiter feedback to improve future campaigns, content, events, conferences, and candidate experiences.
Track performance and share recommendations on which conferences, sponsorships, and partnerships should be continued, expanded, changed, or discontinued.

What we’re looking for

8+ years of experience in recruitment marketing, employer brand, campus marketing, experiential marketing, events, talent attraction, candidate marketing, or content-led recruitment campaigns.
Experience supporting early-career, graduate, STEM, trading, technology, quantitative, financial services, or high-performance talent markets.
Strong campaign, content, event, conference, and program leadership experience across multiple countries, schools, or markets.
Ability to work effectively across Recruiting, HR, Marketing teammates, agencies, vendors, business stakeholders, and regional teams.
Strong understanding of candidate journeys, employer brand, campus marketing, event strategy, conference activation, talent communities, content launch plans, and recruitment campaign measurement.
Excellent writing, communication, stakeholder management, project-management, and execution skills.
Ability to balance strategic planning with hands-on execution in a growing function.

Talent Brand & Recruitment Marketing Lead, EMEA

Job Description