POSITION: Assistant General Manager

DEPARTMENT: Operations

RESPONSIBLE TO: General Manager

CONTRACT TYPE: Permanent/Full Time

SALARY: 39,000 euros

OBJECTIVE:

As the Assistant General Manager, you’ll work in partnership with the General Manager (GM) to lead and support the day-to-day operations, team performance, and client experience of your studio. You are second in command, playing a critical role in driving studio success across client acquisition, retention, and engagement. You’ll contribute to a high-performing, people-first culture by helping to recruit, coach, and motivate the in-studio team while ensuring Barry’s values and hospitality standards are consistently brought to life.

This role is both operational and community-focused, requiring strong leadership, a client-centric mindset, and a hands-on approach to building and nurturing an exceptional studio environment.

WHAT YOU’LL DO

The ability to consistently and reliably perform the following duties is essential and necessary to accomplish the central purposes and requirements of this position:

Client Experience & Community

Deliver Barry’s brand vision in-studio, ensuring an exceptional and consistent client journey at all touchpoints
Support all client experience processes, including first-timer protocols, feedback responses, and loyalty programs
Coach and develop studio teams to uphold Barry’s hospitality standards, client service expectations, and in-studio etiquette
Execute milestone, surprise-and-delight, and loyalty activations that enhance client retention and studio culture
Assist with special event planning and local engagement activations
Support delivery of national and regional marketing campaigns and work to meet client acquisition and attendance targets
Contribute to growing and maintaining a strong local community and foster meaningful connections with clients and team members

Studio Operations

Maintain a 40-hour weekly presence, leading from the front and supporting the GM with studio coverage and floor management
Oversee daily studio operations including opening/closing duties, class check-ins, and overall presentation of the space
Support the GM in ensuring the studio achieves business performance KPIs and compliance with company standards
Take an active role in managing studio resources and inventory across Fuel Bar, Retail, and Red Room areas
Assist with staff scheduling, holiday cover, and emergency shift support
Conduct or support weekly/monthly operational and health & safety checks, escalating issues appropriately
Partner with the GM on facility upkeep, reporting maintenance needs, and ensuring the studio environment is clean, safe, and brand-aligned

Team Leadership & Development

Act as the primary point of contact in the GM’s absence, reporting to the Director of Operations where needed
Support with recruiting, onboarding, and developing team members, helping to create a strong talent pipeline
Coach and supervise studio staff during shifts, role modeling Barry’s values and service standards
Deliver feedback, support skill development, and foster a collaborative, high-performing team culture
Ensure studio communications are shared effectively and company updates are cascaded to all in-studio employees
Promote a sense of pride, inclusivity, and ownership among the team

Culture & Brand Representation

Embody Barry’s mission and values daily, both in-studio and within the wider fitness and local community
Promote and enhance team engagement, contributing to a positive studio environment
Take an active role in studio-based celebrations, recognitions, and regional initiatives
Serve as an ambassador of the Barry’s brand in all interactions—client-facing and internal

COMPETENCIES

Drives Results: Creates new and innovative ways to achieve business success. Is persistent in challenging the status quo and elevating the everyday to create higher levels of performance
Accountability: Holds oneself and team responsible for required actions and behaviors. Consistently enforces team accountability to their designated tasks and role expectations while meeting collective team and company goals. Acts as a decisive leader who owns failure in a productive, fact-based manner
Client Focus: Anticipates client needs and provides services that are beyond client expectations. Uses client insights to drive and guide the development of new services, initiatives or programs. Serves as a strategic partner to build, grow and maintain long-lasting relationships with key clients.

AUTHORITY AND HIGH-LEVEL REQUIREMENTS

Employees in this position:

Have the authority, in the interest of the Company and exercising their own independent judgement to hire, discipline, transfer, promote or terminate other employees.
Are responsible for managing the Studio department/division/function of the assigned region.
Must draw upon advanced knowledge in the field of Operations/Management to perform essential job functions of this position.

MINIMUM REQUIREMENTS

2+ years of leadership experience in a client-facing, operations-driven environment (fitness, retail, hospitality, or related field)
Proven ability to manage, motivate, and develop diverse teams in high-volume settings
Operational and analytical mindset with strong attention to detail and performance metrics
Exceptional interpersonal, communication, and problem-solving skills
A passion for health, wellness, and creating meaningful client connections

ESSENTIAL SKILLS AND ABILITIES

The following skills and abilities are necessary to carry out the above listed essential job duties of this position:

1-3 years of fitness management or relevant related experience (hospitality, retail, food/beverage, etc.).
Bachelor's degree or equivalent experience.
Availability for full-time work during non-traditional hours, including early mornings, late evenings, weekends, and holidays.
Ability to train, lead, motivate, and delegate to a team of employees.
Ability to handle multiple projects in a fast-paced environment and in a time-sensitive environment.
Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
Exceptional written and oral communication, organization, and time management skills.
Detail-oriented mindset, with an eye for customer satisfaction.
Proven dependability and reliability.
Friendly, outgoing personality and can-do, optimistic attitude.
Professional in appearance and behavior at all times.
Enthusiasm for the Barry’s brand.
Ability to kneel, bend, reach, climb, and stand for long durations of time.
Ability to move and lift equipment and supplies of 30+ pounds.

This description reflects the job content at time of writing and will be subject to periodic change in the light of changing operational and environmental requirements. Barry’s reserves the right to change these terms and conditions as necessary, with due notice. Such changes will be discussed with the job holder and the job description amended accordingly.

We appreciate your interest in employment with Barry’s Bootcamp! Barry’s is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, religion of belief, sex, age, disability, gender, marriage and civil partnerships, pregnancy and maternity.

Candidates must be at least 18 years old to apply.

Assistant General Manager - Dublin

Job Description