Job Description

We’re looking for an ambitious Digital Media Senior Analyst to join our Media & Marketing Performance team at Accenture Song. This role sits at the intersection of media, data, and consulting - helping some of the world’s leading brands transform how they plan, activate, and optimise media to drive measurable business outcomes.

If you’re interested in digital media, performance marketing, and using data and AI to solve real business problems, this role offers strong exposure, responsibility, and growth. At Accenture Song, you won’t just optimise campaigns, you’ll help shape how media works for the future, combining human insight with AI-driven decisioning.

What We Do

The Media & Marketing Performance team helps clients unlock greater value from their media investment through a combination of strategy, data, and technology. We focus on:

Media Consulting: First-party data strategy, measurement frameworks, and marketing technology
Planning & Investment: Full-funnel media strategy, connections planning, and investment optimisation
Performance & Analytics: Campaign optimisation, experimentation, SEO, and advanced analytics

Your Role

As a Digital Media Senior Analyst, you’ll shape and support digital performance strategies for high-profile clients. Provide strategic guidance across paid search, social, programmatic, and broader digital activity to maximise media investment. You’ll collaborate closely with clients and cross-functional teams to identify opportunities, solve problems, and deliver measurable growth through digital excellence.

What You’ll Do

Digital Strategy & Consulting

Support the development of integrated, performance-focused media strategies
Translate data, trends, and insights into clear recommendations
Advise on audience strategy, including the use of first-party data and segmentation
Contribute to client workshops, strategy documents, and presentations
Stay up to date with trends in media, AI, ad tech, and privacy

Performance Measurement & Optimisation

Help design and implement measurement frameworks and KPIs
Analyse campaign performance and identify optimisation opportunities
Support client reporting through dashboards and insights
Contribute to test-and-learn agendas and experimentation roadmaps

Client Delivery & Collaboration

Work directly with clients and internal teams to deliver projects
Build strong working relationships with stakeholders
Support identification of growth opportunities within accounts
Collaborate across media, data, and creative teams to deliver integrated solutions

Experience & Skills

1 - 4 years’ experience in digital media, performance marketing, or consulting
Experience across paid media channels
Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, DV360
Strong analytical skills with the ability to turn data into insights and actions
Understanding of measurement, attribution, and customer journeys
Exposure to first-party data, ad tech, or martech is a plus

Personal Attributes

Curious and analytical, with a problem-solving mindset
Comfortable working in a fast-paced, evolving environment
Clear communicator, able to present ideas confidently
Collaborative and proactive in team environments
Interested in how data and AI are transforming media and marketing

Preferred Qualifications

Degree in marketing, business, analytics, or a related field
Certifications in Google Ads, Meta, or analytics platforms
Interest in continuous learning and professional development

What’s in it for you:

At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position.

Does this appeal to you? If so, we wish to hear from you:

Please advise if you have any requirements, so we can investigate into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities

Digital Media Analyst

Benefits

Job Description