We have a new opportunity to join us in M&S Ireland as a Social Media & Marketing Planning Executive. It’s an exciting time at M&S as it undergoes a major transformation, putting customer at the heart of decision making throughout the M&S business.

M&S Ireland is seeking a proactive and highly organised Social Media & Marketing Planning Executive to support the planning, creation and execution of social-first campaigns across Food, Fashion, Home & Beauty, and Events. This role will play a key part in ensuring Irish-led social content is locally relevant, commercially effective, and fully aligned with UK activity while meeting the specific needs of the Irish market.

Working closely with internal stakeholders, agencies and ambassadors, the Social Media & Marketing Planning Executive will manage day-to-day social planning, content creation and coordination, influencer activity and community queries, ensuring all campaigns are delivered on time and on brand.

Content Creation & Community Engagement

Lead end to end creation of short form social content, from ideation and filming through to editing, captioning and publishing
Proactively identify reactive and culturally relevant content opportunities for the Irish audience
Own day to day community management, including monitoring comments, DMs and mentions, escalating issues where appropriate
Support real time posting and event coverage when required

Social Media Planning & Execution

Manage the Irish social media calendar across TikTok, Instagram, Facebook and YouTube
Regularly review UK activity planners identifying opportunities to adapt or localise content for the Irish market to ensure Irish consumers see store-led, locally relevant messaging
Work closely with the marketing team to plan and deliver upcoming campaigns
Ensure consistent application of brand guidelines and visual tone across all touchpoints
Ensure all social activity is commercially focused, timely, and aligned with wider business objectives

Influencer & Ambassador Management

Manage the influencer and ambassador calendar, ensuring all activity is planned, briefed and delivered on schedule
Create and distribute influencer briefs aligned with campaign objectives

Events & Campaign Support

Support the management of the annual events calendar, ensuring social plans and content needs are identified well in advance
Liaise with PR agencies and event planners on timelines, logistics and social deliverables
Ensure event social plans, content capture and in-store POS are planned and delivered on time
Coordinate with marketing team to support local launches, press events and brand moments

Performance & Optimisation

Track and report on social performance, providing clear insights on what is working and where to optimise
Use platform analytics and campaign learnings to inform future content, influencer selection and scheduling
Share regular performance updates with the wider marketing team

Stakeholder & Agency Collaboration

Act as a key point of contact for day-to-day social media queries from internal teams and respond to social and media-related queries from agencies

What’s in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
Competitive holiday allowance with the option to buy more
Strong pension and life assurance to help plan for the future
Tailored induction and training to support your development from day one
Exclusive perks and savings through our M&S Choices portal
Market-leading family policies, including parental, adoption and neonatal leave
24/7 wellbeing support, including virtual GP access and mental health services
One paid volunteer day a year to support a cause that matters to you

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

Social Media & Marketing Planning Executive

Benefits

Job Description