📝 Company Mission

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

💼 About Wayflyer

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

💛 Culture & Values at Wayflyer

At Wayflyer, we value being sound people, excellent operators, and ambitious overachievers, working together with integrity, creativity, and bold optimism to deliver exceptional results. To learn more, please visit our website.

🚀 Your Role at a Glance: The key ways you'll bring value to the team

AI is rewriting how founders discover and trust brands. Google traffic is down, LLM answers are up, and generic SEO blogs are invisible. At Wayflyer, we’re responding with a content engine built for authority, discoverability, and commercial depth.

As our Senior Research Editor, you’ll lead the charge. This isn’t content marketing as usual. You’ll own the creation of flagship, research-grade content—monthly deep dives that drive pipeline, power SEO, feed LLMs, and build founder trust.

Think: Stripe Press storytelling with McKinsey-level rigour, repackaged to work across modern distribution. You’ll partner closely with marketing, product, and video to turn insight into assets that compound.

Lead the end-to-end production of monthly 30–50 page flagship content (research reports, playbooks, POVs, founder deep dives)
Turn proprietary Wayflyer data, customer insight, and expert interviews into market-defining content
Architect structured content arcs that feed SEO, LLM discovery, lead gen, sales enablement, and PR
Collaborate with Design and Video to turn each piece into a multi-channel asset suite (PDF, LP, blog, Shorts, Slides, email, etc.)
Work with demand gen to prioritise themes tied to real buyer pain and ICP intent
Set and enforce a 10/10 editorial bar—clarity, specificity, originality, and commercial insight
Interview founders, finance leaders, and internal experts to surface powerful narrative threads and quotes
Audit and refresh legacy blog content to bring it up to LLM + SEO standards

🔨 What Makes You a Great Fit

5+ years in content strategy, editorial, or research roles with a track record of high-output, high-impact work
You’ve led or ghostwritten long-form content with real substance: think 10,000-word guides, industry reports, or deep customer stories
You write with a clear spine—your content moves from setup → insight → recommendation with zero fluff
You can interview anyone—founders, CFOs, SMEs—and extract gold from a 30-minute chat
You know how to turn one flagship into many: LPs, Shorts, blogs, nurture emails, and social posts
You understand how LLMs, SEO, and CRO intersect with content—but you write for humans first
Comfortable working with dashboards, spreadsheets, and raw data (Notion, Google Sheets, Jira, Asana, etc.
Comfortable with data (Excel, Notion, dashboards) and extracting commercial insight from it.

How you'll stand out

Experience with CMSs (Sanity, WordPress), SEO tools (SEMRush, Clearscope), or AI editors (Jasper, GPT, Claude)

🤝 What to Expect After You Apply

You can expect to hear from a member of our Talent Acquisition team soon. If we believe you're a good fit, the first step will be a conversation with a recruiter who will guide you through the next stages of the process. The full interview process, which includes meeting the Hiring Manager and completing a case study or interview loop, typically takes approximately four to six weeks.

🏖️The Perks of Being at Wayflyer

🌴 Time Off That Matters

Recharge with 25 days of paid annual leave, plus public holidays.

🧘 Your Wellbeing

Access support and resources to support your wellbeing, including our Wellbeing @ Wayflyer ERG.

🫀 Comprehensive Health & Protection

Stay covered with private healthcare, life insurance, and critical illness cover.

👵 Secure Your Future with Our Pension Plan

Our pension plan helps you build a strong foundation for tomorrow, starting today.

🍼 Family-First Policies

We offer generous parental and adoptive leave, including 6 months of paid leave for Primary Caregivers and 3 months of paid leave for Secondary Caregivers.

💰 Share in Our Success

With our equity scheme, you're not just an employee; you're a stakeholder in our journey.

🌴 Work From Abroad!

Enjoy the freedom to work remotely from anywhere in the world for up to 60 calendar days a year.

📍Global Offices and Working Policy

🇮🇪 Dublin, Our Buzzing HQ

Our headquarters operates a hybrid model. The number of in-office days depends on your team, but the majority of teams and our SLT are typically in 3-4 days per week, giving you valuable exposure to senior leadership.

🇬🇧 London, One Big Family

Home to around 30 employees, our brand-new London office also runs on a hybrid model. You’ll often find our CEO working alongside the team with regular visits.

🇦🇺 Sydney, Small but Mighty

Our close-knit Sydney office has around 20 employees and follows a flexible hybrid model, fostering strong collaboration.

🇺🇸 Atlanta, New York & Charlotte, Stateside Collaboration

Each of our US offices has 8-10 employees and operates with a flexible hybrid approach, blending in-person connection with remote freedom.

🌍 Remote, Across the US & Europe

The majority of our Tech org works remotely across the UK and Europe, coming together throughout the year for off-sites, company kick off and technical kick off. We also have a growing number of remote team members across the US.

💡 How We Handle Your Personal Data

By submitting your application, you acknowledge that Wayflyer Limited will process your personal data for the purpose of evaluating your suitability for the role. Such processing is based on the need to take steps prior to entering into a potential employment agreement. To learn more about how we handle your personal data, you can contact our privacy team at privacy@wayflyer.com or review our privacy notice at https://wayflyer.com/privacy-notice.

Senior Research Editor

Benefits

Job Description