Campaign Strategy Associate Director, EMEA

Reports to: Head of EMEA Marketing

Level: Associate Director

Location: Ireland, France or the Netherlands

The role

Grant Thornton Advisors is expanding across more than 20 markets. We are building a more integrated approach to marketing across EMEA, using global campaigns and brand platforms where they are relevant while ensuring activity reflects the commercial priorities, audiences and market conditions of the region.

The Campaign Strategy Associate Director will shape how priority global campaigns are brought to market across EMEA. You will determine how global campaign propositions translate for the region, recommend which markets and audiences to prioritise and develop the briefs and activation plans that connect strategy to execution across owned, earned and paid channels.

The role remains involved through activation. You will work with market teams to resolve delivery issues, use performance evidence to improve activity and recommend what EMEA should scale, change or stop.

Key responsibilities

EMEA campaign strategy

Translate priority global campaigns and brand programmes into EMEA strategies, testing propositions and messaging against regional client needs, industry priorities, regulation and market opportunity.

Define EMEA requirements early in campaign development and recommend what the region should adopt, adapt or not run.

Identify opportunities for EMEA-specific campaigns where a material cross-market need is not addressed by existing global activity.

EMEA campaign planning and briefs

Develop the strategic brief for each priority EMEA campaign, defining the objective, audience, client need, proposition, market opportunity, channel roles and measures.

Use brand, market, client and performance data to support campaign recommendations and identify where evidence is insufficient.

Maintain the EMEA campaign plan, giving the region a consolidated view of agreed activity by market and timing.

Recommend which campaigns should run in which markets and in what sequence, based on commercial relevance, audience fit and market capacity.

Market activation

Work with market marketing leaders to translate agreed campaigns and brand priorities into practical activation plans across owned, earned and paid channels.

Keep the Grant Thornton brand story consistent across EMEA campaign activity in owned, earned and paid channels, within global brand standards.

Define the elements that should remain consistent across EMEA and where markets should adapt activity for local audiences and opportunities, coordinating requirements for shared content, creative, digital and production support.
Remain involved through activation, maintaining visibility across the region and resolving dependencies or issues affecting timing, quality or performance.

Performance and optimisation

Define campaign measures before activation, covering brand, engagement, demand and commercial contribution where the available data supports them.

Review performance across markets and recommend what should change, stop or receive further investment. Use campaign learning to improve future EMEA activity and contribute regional evidence back into global campaign development.

Required experience

Degree in marketing, business, communications or a related discipline, or equivalent professional experience.
Eight or more years' experience in B2B campaign strategy, integrated marketing, brand or campaign planning.

Experience translating global campaigns or propositions into multi-market strategies and working with local teams through activation.

Strong experience defining audiences, client needs, propositions, strategic briefs, channel roles and campaign measures.

Understanding of how integrated marketing supports commercial growth in a complex, relationship-led B2B environment such as professional or financial services.
Experience using campaign performance and market evidence to make decisions, including where data is incomplete.

Experience working across markets or business units with different commercial priorities and budgets.

Fluent English is required. Another European language would be useful. European travel will be required.

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We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

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Our Benefits

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Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

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Campaign Strategy Associate Director, EMEA

Benefits

Job Description