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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a Global Web Strategy Senior Lead to lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey.

Key Responsibilities

Strategy & Planning

Lead the development and execution of comprehensive website strategies that drives engagement, optimizes experiences, and achieve new logo growth objectives
Establish global localization workflows, balancing consistent global brand standards with regional adaptations and the management of multi-language web portfolios.
Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website.
Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams.
Partner with cross-functional teams to align web strategy with broader marketing and business initiatives

User Experience & Optimization

Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
Collaborate with UX/UI designers to enhance website usability and customer journey
Ensure international data privacy compliance (e.g., GDPR, CCPA) across all global web properties.

Performance & Analytics

Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
Identify trends and insights to inform future strategic decisions

Project Management & Collaboration

Lead global website projects from conception to launch, managing timelines and deliverables
Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
Manage relationships with external agencies and vendors as needed
Communicate strategy and results to executive stakeholders

Qualifications

Required:

Bachelor's degree in Marketing, Business, Communications, or related field
7-10+ years of experience in digital marketing, web strategy, or related roles
Strong analytical skills with experience using web analytics platforms
Understanding of SEO, SEM, and digital marketing best practices
Excellent written and verbal communication skills
Project management experience with ability to manage multiple initiatives

Preferred

Experience with content management systems and web technologies
Knowledge of UX/UI design principles
Familiarity with marketing automation and CRM platforms
Experience in B2B or enterprise technology environments
Google Analytics and related certifications

Skills & Competencies

Strategic thinking and planning capabilities
Data analysis and interpretation
Cross-functional collaboration
Customer-centric mindset
Adaptability and continuous learning
Strong presentation skills

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Digital Strategy Senior Lead

Job Description