Location: Dublin

The SMB Senior Sales Director plays a pivotal role in leading the SMB sales team, primarily responsible for driving growth and success in their designated markets within EMEA. This position requires a strategic and results-oriented individual who can effectively manage and motivate a team, both directly and indirectly, to achieve sales targets and expand market presence. This leader will be responsible for ensuring that the HubSpot culture is embedded in everything we do in-region and for creating an environment that fosters our culture's growth and development. The Senior Sales Director will be expected to provide authentic leadership both cross-functionally and across segments in their region.

In this role, you'll cover:

Leadership and Management

Lead and grow a key segment of the EMEA SMB Sales team, fostering a high-performance, collaborative culture through clear objectives, coaching, and rigorous performance management.
Drive Sales strategy and execution
Represent HubSpot as a key leader within the Senior EMEA Leadership group, influencing regional decisions and championing our culture across all SMB teams
Act as a key voice of the SMB EMEA region at internal and external events.

Market Strategy and Expansion

Develop and execute a comprehensive market strategy to drive sales growth and increase market share for the segment. Aligning the strategy with the regional segment leads to supporting the overall region in achieving its goals.
Identify new business opportunities, potential partnerships, and market trends to stay ahead of the competition.
Collaborate with cross-functional teams to ensure alignment and effective implementation of sales strategy.
Provide cross-functional leadership and guidance, particularly across Flywheel teams, ensuring alignment with our enterprise strategic direction.

Sales Performance and Target Achievement

Set ambitious sales targets and closely monitor performance against these targets.
Analyse sales data, market trends, and customer feedback to identify areas for improvement and continuously optimise sales performance..
Implement and coach on effective sales techniques, training programs, and incentive schemes to maximise individual and team performance.

Relationship Management

Build and maintain strong, long-term relationships cross-functionally
Act as the main point of contact for our SMB accounts in the region, ensuring customer satisfaction and retention.
Build a strong and positive cultural identity within the region, across segments and pillars.

Budgeting and Financial Management

Monitor expenses, sales forecasts, and financial performance to achieve profitability targets
Provide regular reports and updates to senior management on sales performance and market trends

We are looking for people who:

Have a strong track record of overachieving sales targets in a high-volume, high-growth business within EMEA
Are experienced in leading and developing diverse and high-performing teams in a hybrid-first sales culture
Have proven leadership, team management, and coaching skills, including second line management experience and a consistent track record of hiring, developing, motivating and mentoring successful teams.
Have experience creating a high-energy, inclusive team culture that fosters trust and a sense of empowerment.
Passionate and resilient, setbacks do not deter you and you enjoy the process of building the business over time.
Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment.
Works autonomously and pivots quickly to changing business needs.
Cares deeply about customer-centricity and HubSpot’s mission of helping millions of organisations grow better.
Are AI-curious and comfortable experimenting with emerging technologies to enhance sales productivity, customer engagement, and operational efficiency.

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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Senior Director, SMB Sales EMEA

Job Description