Job Description Summary:

The Senior Director, Sprite and Schweppes - Emerging Brands is a leadership role, accountable for defining and driving the end-to-end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners.

This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca-Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing.

What You’ll Do for Us

Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution

Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets

Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact

Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities

Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption

Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market

Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies

Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance

Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps

Ensure strong cobrand alignment and value creation with external partners by building trust based, senior level relationships

Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed

Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long-term brand equity

Contribute to the development of the adult readytodrink category vision and strategic direction at an enterprise level

Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning

Requirements & Qualifications

University experience in marketing, business, economics, or a related field

15+ years of progressive professional experience in marketing, brand management, or general management roles

Leadership experience across global and operating unit scopes within complex, matrixed organizations

Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth

Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces

Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting

Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners

Experience working with bottlers or local and trade marketing environments, with strong system influence skills

Proven capability to lead complex external partnerships and create shared value across co-owned or codeveloped brands

Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies

High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale

Strong executive communication skills and the ability to influence without direct authority

Comfort operating in ambiguity with a growth mindset and a bias for action

What We’ll Do for You

Provide the opportunity to shape one of Coca-Cola’s most strategically important emerging growth platforms and influence the future of adult occasions

Offer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partners

Enable you to lead at global scale, balancing long-term vision with near-term impact in a high visibility role

Support your continued growth through complex challenges, meaningful ownership, and the chance to build new brands within iconic trademarks

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Artificial Intelligence (AI), Brand Strategy, Category Strategy, Digital Marketing, Financial Acumen, Global Category Management, Innovation, Social Marketing, Strategic Planning

Pay Range:

United States of America: 218,800 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

June 9, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Senior Director, Sprite and Schweppes - Emerging Brands

Benefits

Job Description