Commercial Manager - Loyalty & FTP

Commercial Manager – Loyalty & FTP

We’re looking for a Commercial Manager – Loyalty & FTP to join our PP Sports Team at Paddy Power part of Flutter UK & Ireland.

The Commercial Manager – Loyalty & FTP role will lead the performance, optimisation, and future evolution of Paddy’s Rewards Club (PRC) and the Free to Play (FTP) proposition within the Paddy Power Sports Business.

This is a high-impact role at the heart of customer generosity, loyalty and engagement. You’ll operate as the commercial owner of one of our largest generosity investment areas and our most valuable engagement mechanics, working cross-functionally to drive measurable return on investment, retention and long-term customer value.

The role embraces the Paddy Power culture and ways of working, requiring strong cross-functional collaboration across squads and tribes. You will have significant exposure to Senior Management across Paddy Power and Flutter and will play a key role in shaping future growth strategies.

This role reports into the Head of Growth and has one direct report.

What you’ll be doing:

Act as the strategic and commercial lead for loyalty within Paddy Power Sports, owning the vision, performance and evolution of Paddy’s Rewards Club and exploring new loyalty propositions to deliver business outcomes.
Define and drive the long-term loyalty strategy, evolving existing mechanics and identifying new opportunities to maximise retention, engagement and long-term customer value.
Work in close partnership with the Reward & Play team within the UKI Sports Super Tribe, leveraging product and technology capabilities to design, test and scale innovative loyalty solutions.
Own the end-to-end commercial performance and strategic direction of Paddy Power Sports’ Free To Play (FTP) proposition.
Manage and optimise the existing FTP portfolio, delivering strong day-to-day performance and standout execution across key sporting moments.
Work closely with third-party suppliers to ensure high-quality, innovative FTP experiences that deliver against commercial and customer objectives.
Provide sports-specific input into acquisition strategy, ensuring generosity, incentives and engagement mechanics are aligned to drive sustainable growth and measurable ROI.

What we’re looking for:

Demonstratable experience in a B2C environment within a functional area.
A strong understanding of commercial performance and what levers within the business can be used to influence that performance.
Self-starter mentality to drive momentum into initiatives to take them from inception to completion.
Experience in working with a very wide variety of stakeholders across a complex / matrix organisation.
Ability to clearly communicate relevant updates to senior stakeholders.

What's in it for you:

Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Unlimited holiday
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year

About Paddy Power:

Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better!

Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you'll have fun on the job. Sound good? We'd love for you to join us!

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Commercial Manager - Loyalty & FTP

Benefits

Job Description