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Please, apply by April 15th, 2026

Digital Consumer Activation Manager

In the role of Digital Consumer Activation Manager, you will serve as the subject matter expert for Nordic Spirit’s digital consumer activation, defining and driving the digital activation strategy to deliver against agreed business objectives and KPIs.

You will act as a trusted strategic advisor to brand and marketing teams, translating brand strategy into prioritized, insight‑led digital activation programs, and ensuring digital is fully embedded as a core growth lever across planning, execution, and performance optimization.

Position

As a Digital Consumer Activation Manager, you will:

Own the end‑to‑end management of Nordic Spirit’s digital marketing touchpoints in Ireland, including social media, paid media, and eCRM/CRM
Lead and manage agency partners to deliver a seamless, high‑quality, and compliant consumer experience across all digital channels
Drive online consumer acquisition and engagement by effectively leveraging digital tools and platforms, supporting Nordicspirit.ie growth objectives
Develop and deliver consumer‑centric digital activation plans aligned to brand strategy and overall activation goals
Partner closely with offline activation teams and the Brand team to translate digital plans into integrated, in‑market executions
Ensure strong cross‑functional alignment with Finance, Legal, and M&S, maintaining full compliance with internal policies and regulatory requirements
Define KPIs and ROI/ROO targets for digital activations in collaboration with Strategic Insights, CEM, and Commercial Planning
Monitor, analyse, and report on digital performance, proactively identifying insights, optimisation opportunities, and business impact
Own day‑to‑day management of the Digital Consumer Activation budget, including forecasting, PO administration, spend tracking, and re‑phasing
Lead structured planning, documentation, and stakeholder communication across planning cycles to enable informed decision‑making

Requirements

University degree in Business, Digital Marketing or related field
5–8 years of experience in digital marketing and brand activation
Strong experience in digital marketing/activation (planning, execution, optimization)
Demonstrated capability with performance measurement and analytics (dashboards, attribution/measurement thinking)
Experience running experimentation (A/B testing, hypothesis-led optimization)
Strong stakeholder management and ability to influence cross-functionally
Experience managing agencies and external partners
Excellent planning, briefing, and project management skills
Fluent written and verbal English

What to expect

At JTI Ireland, you’ll find a supportive and inclusive workplace where your contribution truly matters. We offer flexible working arrangements, a competitive compensation and benefits package, and a culture that actively supports work–life balance and wellbeing. You’ll also have access to learning and development opportunities, exposure to international collaboration, and the chance to grow your career within a global organization that values diversity, integrity, and long‑term success.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

Digital Consumer Activation Manager

Benefits

Job Description