Marriage Reset is on a mission to save one million marriages. Our coaching programmes help men rebuild their relationships and become better husbands. More than 7,000 clients have enrolled, and our content has generated millions of views across social platforms.

We are hiring a Creative Director to take full ownership of our organic social department. Paid media currently drives most of our client acquisition. We want to build a stronger organic presence that earns trust in the brand and consistently generates qualified inbound calls.

Instagram is our main growth priority. You will be responsible for the content strategy and creative standards across all our organic channels, with the autonomy to lead the department and accountability for its performance.

The role

You will work directly with Josh Hudson, our co-founder and main spokesperson, to develop the brand’s organic content strategy. You will plan several months ahead, establish the monthly content agenda, and direct the work from initial concept to final approval.

Your responsibilities include developing content angles, writing scripts in Josh’s voice, and preparing recording briefs. You will run a content waterfall that turns long-form recordings into content tailored to each platform, with a consistent production and publishing schedule.

You will manage and develop the editors and copywriters, review their work, and take responsibility for the quality of everything we publish. You will also work with the wider marketing team to maintain a consistent brand across our digital presence.

Performance analysis will guide the strategy. Across all organic channels, you will assess audience growth and content performance, then work with sales to understand the contribution to qualified enquiries and booked calls. You will use that evidence to set priorities and improve results.

We expect you to take initiative, make informed creative decisions and lead the department without close supervision.

Requirements

• Proven organic social growth | A track record of growing an account for a founder, brand or yourself, supported by starting and ending audience figures, a clear timeframe and evidence of your personal contribution.

• Strategic content leadership | Experience developing content strategies over several months, directing production and adapting the plan based on performance. You must be able to connect day-to-day creative decisions to the wider business objectives.

• Advanced copywriting and scriptwriting | Strong command of hooks, storytelling and copywriting frameworks, with the ability to translate a founder’s expertise into compelling content that retains their voice.

• Content waterfall implementation | Experience building and managing a repeatable system for turning long-form recordings into short-form video and other content adapted to different platforms.

• Management of both video editors and copywriters | Direct experience setting briefs, reviewing scripts and edits, coaching team members, and holding them accountable for quality and deadlines.

• Practical AI experience | Experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice.

• Excellent written and spoken English | The ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction.

Preferred experience

We place particular weight on substantial growth achieved for a founder’s account, especially on Instagram. Candidates with strong results from their own accounts or other brands will also be considered.

• Significant audience growth | Adding around 100,000 followers to another person’s account, or growing your own account to that size, is highly valued. This is a preference, not a minimum eligibility requirement.

• Coaching industry experience | Experience in any coaching specialty is an advantage. We also consider candidates from other industries who meet the core requirements.

• YouTube or other long-form audience growth | A record of building an audience through long-form content.

• Commercial results | A demonstrable contribution to multimillion-dollar sales, with a clear understanding of how that contribution was measured.

Working arrangement

-This is a fully remote engagement under an independent contractor agreement, requiring a full-time commitment. The compensation package includes a base salary plus performance incentives linked to sales.

-Time zone and core working hours: EST/PST

Applications

-Please apply only if you meet the required criteria and can provide evidence of your experience. Applications that do not meet these requirements will not be progressed.

-Applications must be submitted through this job posting or our website. Please do not send applications or follow-up enquiries by direct message.

-Shortlisted candidates will be contacted within one to two weeks of applying. If you have not heard from us within two weeks, your application has not been shortlisted.

Thank you for your interest in Marriage Reset!

Creative Director (Organic Social)

Job Description