We’re looking for an ambitious CRM Marketing Specialist to join our Marketing team at Accenture Song. Building on Accenture Song’s recent acquisition of TMW (Unlimited) and Momentum, this role supports the expansion of advanced account‑based marketing (ABM), CRM, and AI‑enabled communications capabilities into the Irish market. The role brings together CRM, account‑based marketing, data, and AI‑driven marketing enablement to help leading brands transform how they engage priority accounts, personalise customer journeys, and deliver measurable business outcomes.

This is an opportunity for someone who wants to move beyond campaign execution and develop deep expertise in CRM‑led growth, lifecycle design, and marketing enablement, working alongside senior CRM leaders, strategists, and delivery teams to help shape how CRM and account‑based marketing are designed and delivered for complex organisations.

Key Responsibilities

CRM Strategy & Enablement

Support the development of CRM‑ and account‑based marketing (ABM) strategies aligned to client growth objectives.
Translate business and account objectives into CRM‑led and ABM‑led engagement approaches.
Contribute to customer and account lifecycle design, journey frameworks, and use‑case definition.
Support strategic thinking on how CRM and ABM work together to drive account value, retention, and growth.

Platform & Solution Expertise

Research and support recommendations across CRM and marketing automation platforms.
Support the design of ABM‑enabled CRM solutions, including data models, segmentation, and activation approaches.
Help shape solution options, capability roadmaps, and functional requirements based on client maturity.
Advise on best practices across CRM and ABM orchestration, including data foundations, journeys, and activation models.

Delivery Support & Optimisation

Work alongside strategists, architects, and delivery teams to support CRM and ABM programme delivery.
Support the execution and optimisation of account‑based journeys and CRM‑led campaigns.
Analyse campaign, journey, and account‑level performance to identify optimisation opportunities.
Support continuous improvement through insight generation, reporting, and performance reviews.

Collaboration & Contribution

Act as a connector across strategy, data, technology, creative, and delivery teams.
Contribute to ABM‑ and CRM‑focused workshops, discovery sessions, and solution design activities.
Support the creation of clear, structured documentation and client‑ready recommendations.
Help clients move from fragmented execution to coordinated, CRM‑ and ABM‑led engagement models.

3–5 years’ experience in B2B marketing, CRM, ABM, marketing technology, or consulting.
Strong understanding of CRM‑led marketing, account‑based marketing, and lifecycle management.
Experience supporting or delivering CRM and marketing automation programmes.
Analytical and structured thinker, comfortable working with data, documentation, and problem definition.
Clear, confident communicator, collaborative and curious, able to work effectively with both technical and non‑technical stakeholders.

Preferred Qualifications

Degree in marketing, business, information systems, analytics, or a related field.
Exposure to CRM or marketing automation platforms such as Salesforce, Adobe, HubSpot, Braze, or Microsoft Dynamics.
Interest in CRM solution design, marketing technology, and data‑driven decisioning.
Commitment to continuous learning, professional development, and building deep CRM expertise.

What’s in it for you:

At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position.

Does this appeal to you? If so, we wish to hear from you:

Please advise if you have any requirements, so we can investigate into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities

CRM Marketing Specialist

Benefits

Job Description