Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

We are seeking a highly collaborative and people-driven AI Adoption Associate to help lead enablement and adoption for our Global Sales organization, as part of the AI Acceleration team. Your role is to ensure that every innovation is implemented, deeply adopted, embedded in workflows, and embraced by teams across the globe.

This role will focus on helping build and execute on scalable training programs, as well as activating communities of practice and local champions as the cornerstone of our innovation adoption strategy. These communities will serve as internal incubators for feedback, peer learning, advocacy, and continuous improvement.

You'll work hand-in-hand with AI Engineers, Data Engineer, Project Managers, Enablement Experts, and our Sales teams to shape a strategy supporting the roll-out of new tools and processes, ensuring alignment between product development and user experience.

Your work will directly impact AI adoption, and as a consequence improve our volume, value, velocity, and productivity across our Sales teams. By aligning people, processes, and AI technology around an adoption experience that truly works, you will improve our customer satisfaction and SOPs productivity, contributing directly to ServiceNow’s ambition of becoming a $30B+ business.

Key Responsibilities

Collaborate closely with the AI Acceleration, Enablement, and IT teams to align messaging, materials, and learning experiences with user needs and product design.
Establish and scale communities of practice and local champion networks that act as the backbone for innovation adoption, driving peer-to-peer engagement, feedback, and ideation.
Lead onboarding, training, and continuous learning initiatives tailored to Sales personas and workflows, particularly within the Demand Generation space.
Help drive enterprise-level change management, including stakeholder engagement, communications planning, and behavioral reinforcement strategies.
Help measure adoption using a combination of system usage, sentiment analysis, feedback loops, and business impact metrics.
Help design and deliver global enablement strategies that support the rollout of new technology and processes.

A Day in the Life

Your day might begin by checking engagement and adoption metrics from a just-launched AI innovation, identifying gaps, and planning improvements for better trainings and community engagement. Mid-morning, you co-host a community of practice session with field champions, facilitating a conversation on how teams are using a new AI tool for forecasting in real-time.
Afterward, you connect with AI Engineers to align on the next big release, and with the Enablement team on materials and go-live communications for this upcoming release.
In the afternoon, you prepare a feedback dashboard for leadership, showing global progress and behavioral trends across sales teams.

Ideal Candidate Profile

Passionate about empowering people through learning, enablement, and community-led transformation.
Expert in designing and executing change management and adoption strategies in large-scale, matrixed environments.
Proven ability to activate and grow peer-driven networks and champions as catalysts for adoption.
Comfortable aligning with GTM Engineers and field employees to connect innovation delivery with field activation.
Empathetic and driven by the challenge of turning complexity into clarity and action.
Curious, self-learner, autonomous, and team player.

Qualifications

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
Relevant Bachelor's or Master's Degree in business analytics, project management or similar
2+ years in customer success, enablement, change management, learning & development, or similar roles within SaaS or enterprise sales organizations.
Experience working with product and innovation teams to support end-user readiness and success in sales or sales operations organizations.
Proven track record of leading internal or customer-facing technology adoption initiatives.
Demonstrated success in building and scaling global communities of practice and champion programs.
Familiarity with learning platforms, CRM, AI/automation tools, and productivity suites like Microsoft 365.
Proven experience leveraging AI/LLMs (particularly Claude and Copilot) to improve personal output and support technology adoption.
Exceptional communicator and storyteller with a knack for engaging diverse, global teams.
Proficiency in English is needed and additional languages (e.g.: Spanish, French, German) will be highly valued.

Why Join Us

Be a key driver in ServiceNow's journey to $30B and beyond.
Collaborate with a visionary, high-energy team dedicated to reshaping the future of digital sales.
Help pioneer AI-enabled sales processes with measurable business impact.
Work in a dynamic, inclusive, and forward-thinking environment with strong leadership support.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Employee Type: Fixed Term - Employee (Fixed Term)

Region: EMEA - Europe, Middle East and Africa

Work Persona: Flexible