Tayto Snacks is the home to Ireland's most iconic crisp and snack brands, including Tayto, Hunky Dorys, King, O'Donnell's and many others such as Hula Hoops, KP Nuts, Skips, Rancheros, and Meanies.

Located in Ashbourne, County Meath – just 40 minutes from Dublin city centre where 350 colleagues work at our state-of-the-art production facility and Head Office, we process 30,000 tonnes of Irish potatoes annually (representing 10% of the Ireland's total potato crop) to make the nations favourite crisps. We are proud to be part of the Intersnack Group, a privately owned company with operations in 30 countries across Europe, Australia, New Zealand and beyond.

At Tayto Snacks we are passionate about people and proud of the exciting and rewarding careers we offer.

Position: Regional Sales Manager East of Ireland

Function: Commercial – Field Sales

Reporting line: Head of Field Sales Operations

Location: Region – East of Ireland

Role type: Full time permanent

Role overview:

The Regional Sales Manager will be responsible for all aspects of sales operations within the east of Ireland region, including managing a team of Business Development Representatives and Market Developers.

The role holder will develop and execute sales strategies driving profitable growth and exceeding sales targets. They must be able to build and maintain strong customer relationships as well as being able to influence and negotiate to deliver results. This role requires a passionate and results-oriented individual who embodies the Tayto Snacks values and is committed to achieving excellence in all areas of their work.

Strong retail and previous management experience is essential. The role holder must have high energy, ambition, strategic thinking skills and be capable of success in a challenging rapidly changing business environment.

Key Responsibilities:

People Management & Development:

Lead, motivate, and mentor a diverse team of Business Development Representatives and Market Developers, providing coaching, guidance, and ongoing development opportunities.
Set clear and achievable sales targets for the team and monitor progress closely.
Conduct regular performance reviews and provide constructive feedback to team members.
Foster a positive and collaborative team environment that encourages high performance and employee engagement.
Work collaboratively with the People & Culture Business Partner on people related matters and projects.
Identify and develop high-potential team members for future leadership roles.
Provide ongoing training and development opportunities for the sales team by fostering a culture of continuous learning and improvement.

Sales Strategy & Execution:

Develop and implement effective sales strategies to achieve regional sales targets and exceed customer expectations.
Analyse market trends, competitor activity, and customer data to identify growth opportunities.
Develop and execute sales plans for key accounts within the region.
Manage the day-to-day sales activities of the team, including call planning, territory management, and customer visits.

Customer Relationship Management:

Build and maintain strong relationships with key customers within the region.
Understand customer needs and preferences, and tailor sales strategies accordingly.
Negotiate and close deals with customers, ensuring mutually beneficial outcomes.
Provide excellent customer service and resolve any customer issues promptly and effectively.

Financial Performance:

Monitor and analyse sales performance data to identify areas for improvement.
Track key performance indicators (KPIs) and take corrective action as needed to achieve sales targets and profitability goals.
Manage sales budgets and expenses effectively.

Brand Advocacy:

Represent the Tayto Snacks brand professionally and positively in all interactions with customers and stakeholders.
Ensure adherence to all company policies and procedures.
Embody the Tayto Snacks values in all aspects of the role, “Thinking Responsibly, Acting Entrepreneurially, Growing together”.

Key Skills/Attributes/Core Competencies

Experience managing a diverse high performing sales team with a range of experience.
High level of influencing skills internally within Tayto Snacks and externally with our customers
Industry knowledge- candidates will ideally come from blue chip/FMCG performance orientated businesses.
Candidates will demonstrate extensive sales management and people management experience.
Business awareness- has a comprehensive understanding of developments in the retail sector, in particular trends impacting customer requirements and preferences.
Strategic thinking- thinks deeply and broadly about the business, moves easily between strategy and tactics; devises clear practical plans for achieving complex goals.
Experienced people manager with proven track record of managing and leading a team to deliver high performing results.
Results orientation/ Executing for results- takes personal responsibility for problems/ ensuring outcomes, able to cope with stress, emotionally resilient.
Candidates must show high delivery skills and action orientation, with intensity and drive to achieve excellence in management and execution.
Organisational Skills- ability to effectively plan and meet objectives with excellent personal organisation.
Analytical ability: gets to the heart of business issues quickly; comfortable with numerical and financial issues; understands the implications of decisions for the overall financial performance for the region.
Motivational skills, provides inspirational management, enthuses, motivates and empowers others, encourages creativity and intelligent risk taking.
Passionate for the Tayto Snacks brands

Competencies

Driving positive change- candidates will evidence a strong change orientation, gained in a highly dynamic market. Show ambition and flexibility to change and grow within the organisation.
Providing Direction; set clear goals and targets, maintains exceptionally high standards of performance across the region.
Communication- highly articulate and analytical, candidates will have the ability to deliver compelling, well-structured arguments.
Building Commitment- they will be able to prove their ability to lead and inspire their team, by making themselves visible without getting immersed in the day-to-day delivery.
Developing and leveraging relationships - Must be able to build and develop relationships internally and externally, as well as having influencing skills to deliver in a fast-paced environment and promote collaboration across the team.
Energy and endurance - Evidence capacity for a demanding and intense business environment, showing resilience, tenacity and determination required to make a significant impact.

Essential Skills

Full driving licence
Proficiency in Microsoft Office
Previous experience in managing and coaching an FMCG Sales Team
Experience managing Head Office Key Accounts or Regional Key Accounts would be beneficial
Full Clean Driving Licence

Desirable skills & Experience

Experience in the snack food/FMCG industry.
Experience with CRM systems.
Knowledge of sales forecasting and budgeting.
Experience in developing and implementing sales training programs.

If you feel you have the skills and experience to apply for this role, please do so by applying online before Thursday 14th May 2026.

This job description is intended as a summary of the primary responsibilities and qualifications for this position, it is not intended as inclusive of all duties an individual in this position might be asked to perform or that may be required to do either now or in the future.

Tayto Snacks is an Equal Opportunities Employer

Regional Sales Manager

Job Description