Brand Marketing and Media Director

Grant Thornton Advisors is investing in its brand as the firm grows. With more than 25,000 professionals across around 20 markets, we are building a global brand marketing and media function to support that growth.

As Brand Marketing and Media Director, you will bring together global brand campaigns, social media, paid media and sponsorship to strengthen our market presence and support commercial growth. You will set the strategy, direct investment and measure its contribution to brand and business performance.

Lead global brand campaigns

Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement.
Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach.
Integrate sponsorships and partner programmes into relevant campaigns to extend their reach and strengthen their impact.
Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences.
Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency.
Apply campaign results and audience insights to improve planning, creative development and channel performance.

Build and lead paid media

Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies.
Set the global paid media strategy and oversee delivery against agreed brand and business objectives.
Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance.
Lead relationships with media platforms, starting with LinkedIn, to improve commercial terms and access to expertise and capabilities.

Strengthen the brand through social media

Set the global approach to organic and paid social, with consistent standards for planning, publishing and measurement.
Lead the social platform strategy, prioritising LinkedIn and strengthening executive visibility and employee advocacy.
Use audience insights, social listening and performance data to shape content and measure its contribution to business objectives.

Manage investment and measure impact

Develop and manage the annual brand activation investment plan, aligning budgets with agreed priorities and securing approval.
Establish a measurement framework to assess how brand and media investment contributes to brand health and pipeline development.
Report performance to marketing leadership, highlighting results, lessons learned and recommended changes to activity and investment.

Lead the team

Set clear priorities and accountability across the brand activation and sponsorship, social media and paid media teams.
Coach and develop the team, building the skills and capacity needed to support the function as it grows.

Required experience

At least 12 years of brand or marketing leadership experience in B2B or professional services, including three years at Director level or equivalent leading a multidisciplinary function.
Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships.
Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation.
Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development.
Experience managing activation budgets across markets and reallocating investment based on performance.
Strong storytelling and copywriting skills, with the ability to turn complex business ideas into clear, compelling campaign messages.
Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue, and presenting findings to senior leadership.

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We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link for information on our generous benefits package.

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.

Brand Marketing and Media Director

Benefits

Job Description