Minimum qualifications:

Bachelor's degree or equivalent practical experience.
7 years of experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
Experience working with media and marketing measurement solutions, including Media Mix Modeling (MMM), incrementality studies, and brand measurement.
Experience collaborating with media agencies across communications planning, AV, and digital teams.
Experience building relationships with internal stakeholders and external partners.

Preferred qualifications:

6 years of experience managing executive-level relationships with customers or agency partners.
2 years of experience working within a complex, matrixed organization.
Experience in communications strategy, media sales, or brand management.
Experience in a leadership or advisory role.
Ability to lead measurement selling, and proving ROI to brand advertisers.

About the job:

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an Large Customer Sales (LCS) YouTube Import Specialist, you will be a strategic catalyst dedicated to accelerating business growth, by providing market-specific technical depth and YouTube brand and measurement expertise. This role is part of the IGT (International Growth Team), helping the largest EMEA advertisers drive international growth.

In this role, you will partner with local AMs and IMs to solve complex business challenges through specialized digital strategies. Your primary objective is to grow YouTube’s brand advertising business by demonstrating how the platforms particularly Connected TV (CTV) and premium brand packages drive measurable results for the customers.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities:

Map local market gaps to client objectives and build influential relationships with key stakeholders to drive long-term joint strategies.
Utilize local data (e.g., Kantar) to develop rigorous analyses proving YouTube’s return on investment (ROI) and capture higher share of wallet against TV competitors.
Act as a subject matter expert (SME) to adapt creative tones, marketing claims, and sales narratives for high resonance within specific local markets.
Architect sophisticated media plans and connect clients with local creators and flagship events like Brandcast to maximize brand engagement.
Partner with cross-functional teams to ensure seamless campaign activation while validating impact against business objectives to reinforce growth.

Principal International Growth Lead, YouTube, UKI, EMEA

Job Description