POS-15305

We are looking for an experienced marketer to join HubSpot’s Global Growth Marketing team as a Senior AEO Strategist. In this role, you will be responsible for developing and implementing growth strategies for AI Engines, making strategic decisions that enhance HubSpot visibility and ultimately drive down-funnel conversions. Your objective will be to ensure the effective discovery and strategic positioning of HubSpot’s solutions for businesses worldwide when engaging with AI Engines.

As a key member of the International Growth team, you will lead and refine AEO optimization strategies across our core international markets in EMEA and Latin America. You will collaborate with cross-functional teams, including technical AI specialists, content strategists and regional marketers, to architect strategies that align cultural nuances, local market dynamics, and emerging AI platform behaviors.

Reporting directly to the Director of International Growth, this position provides considerable autonomy in defining our international AI Engine Optimization strategy by leading comprehensive research and analysis for complex, multi-faceted projects. This role is ideal for individuals who are enthusiastic about developments in SEO & AEO/GEO, enjoy experimenting with emerging AI tools, and excel at connecting international audiences with B2B software solutions.

What You'll Do

Own and optimize multiple AEO strategies across platforms like ChatGPT, Google AI Overviews/AI Mode for our international markets
Lead comprehensive keyword/topic research and competitive analysis for complex, multi-faceted projects
Design and execute growth experiments tailored to different content formats and programs, accounting for cultural and linguistic variables across markets

Collaborate with regional content teams to create AI-optimized content that resonates authentically in German, French, Spanish, and other key languages
Establish scalable processes for international content creation & optimization that become team standards
Track AI engine visibility metrics across platforms and markets, identifying specific optimization opportunities
Proactively flag emerging trends in AI engine usage to challenge conventional thinking about search behaviors and to inform strategic decisions
Build productive relationships across organizational levels, serving as the go-to AEO expert for international growth initiatives

What We're Looking For

Experience: 5+ years in SEO & Growth Marketing, with a proven ability to manage international search optimization for measurable business impact.
AI Platform Expertise: In-depth knowledge of AI platforms (ChatGPT, Google AIOs, Google AI Mode, Claude), their system prompts, crawlers, and data retrieval mechanisms.
Technical Proficiency: Expertise in prompt engineering and enhancing content for better parsing by LLMs, using semantic signals, entity clarity, and structured data.
Tools Knowledge & Application: Demonstrated experience with AEO optimization platforms such as Xfunnel, Ahrefs, GSC, and Botify. Proficient in APIs, Scripts, and Model Context Protocol (MCP) implementations and can leverage this knowledge to develop AI-powered solutions. To give you an idea of what our team members have developed:

Connecting Ahrefs to Claude via MCP to conduct competitor research, using Ahrefs data and Claude’s synthesis capabilities
Integrating APIs from Ahrefs and ChatGPT to develop an application within Replit, Cursor, or Google App Scripts for analyzing topical data and making recommendations to improve semantic relevance
Super-powering traditional Google Sheets analyses to automate data retrieval from diverse sources via APIs and Scripts

Cultural Fluency: Strong understanding of how search behaviors and buyer journeys differ across international markets.
Language Skills: Fluent in English with advanced proficiency in one or more core languages (German, French, Spanish). Multilingual candidates are preferred.
Project Management: Proven track record in managing complex and ambiguous projects across multiple time zones and presenting AEO concepts to non-technical stakeholders.
Growth Mindset: A passion for staying current on AI platform developments and international search trends.

Location: This role is open to candidates based in Ireland, United Kingdom, France or Spain.

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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Senior AEO Strategist - International Growth

Job Description