At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.

We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

The Senior Revenue Growth Manager – Supermarkets is responsible for leading and executing the revenue growth strategy across the supermarket channel. The role delivers sustainable top and bottom‑line growth by optimising price, promotions, pack architecture, trade terms, and channel value strategies. This leader partners closely with the commercial, category, finance, insights and customer teams to identify opportunities, influence decisions, and embed RGM best practices.

Key Responsibilities

Own the RGM strategy for the supermarket channel across pricing, pack/portfolio architecture, promotional frameworks, and trade terms.
Develop clear price ladders and competitive guardrails to protect value while driving penetration and mix improvement.
Define customer value pools and identify where sustainable value can be captured.
Lead Price Pack Architecture (PPA) development for supermarkets, ensuring the right pack/price mix aligned to shopper missions (take‑home, stock‑up, premium trade‑up).
Recommend base price changes, corridors, and index positions using elasticity modelling and competitive benchmarks.
Partner with brand teams to ensure innovations fit into the price ladder and support portfolio value expansion.
Develop promotional principles for supermarkets, balancing volume, ROI and brand health.
Ensure promotional investment improves category value, customer P&L and shopper experience.
Reduce inefficient promotions and redirect spend to high‑ROI activities.
Act as RGM lead in joint customer business planning for supermarket customers (e.g., Tesco, Dunnes, Discounters etc).
Influence retailer negotiations on pricing, promotions, new pack listings and shelf strategy.
Track and report RGM KPIs including mix, promo ROI, base price realisation, and competitor pricing.
Leverage loyalty, shopper missions, panel data, price indexing and promotional intelligence to guide decisions.
Partner with brand, finance, category and sales teams to embed RGM thinking in planning cycles.
Maintain pricing and promotional governance, ensuring consistency and compliance across customers.

Requirements

Solid experience in RGM (5–8 years) ideally in commercial, category management, trade strategy or similar FMCG roles
Experience working with retail customers in the Irish market
Proven track record of delivering pricing, PPA or promotional transformation
Strong financial acumen and comfort working with complex datasets
Degree in Business, Economics, Finance, Marketing or similar (preferred but not essential)

Key Behaviors

Strong pricing and promotional analytics expertise
Deep understanding of the Irish FMCG retail market and trade practices
Ability to interpret elasticity, ROI, mix modelling and scenario planning
Data‑driven decision making using multiple sources (Kantar, EPOS, Nielsen/IRI, Internal Sales Data)
Ability to define and lead a medium‑term RGM strategy
Influential communicator, able to challenge senior stakeholders effectively
Strong project leadership and change management skills

Education/Qualifications

Degree in Business, Analytics, Information Systems or equivalent experience (desirable, not essential).
Training or certification in Excel, Power BI, CRM systems or data governance is an advantage.
Lean/Six Sigma training helpful but not required

Senior Revenue Growth Manager - Supermarkets

Job Description