Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Wrike is looking for an experienced Sr. Manager, International Marketing to increase our global market share, drive pipeline and improve our brand recognition in international markets we serve.

In this role you will play a pivotal role as the primary liaison for our international sales team. You will be in charge of developing marketing strategies, plans and tactics for our global leading solutions so that they are successful in our international target markets To make our local plans of action influential on a global level, you will be analyzing the market and competitors to develop compelling campaigns that cater to the local target audiences. You will also be aligning with and reporting to global marketing management on a weekly/monthly basis.

How You'll make an impact

Our ideal candidate is comfortable making impactful decisions and has outstanding verbal and written skills since this position requires a highly professional level of business communication with international customers and colleagues. Your mission is to coordinate and execute marketing programs and campaigns, driving growth and enhancing Wrike's brand recognition, pipeline and revenue across the EMEA and APJ regions.

Partner closely with our international sales leadership team to prioritize campaigns & programs to drive pipeline and revenue growth
Monitor market changes & developments in our target regions
Be scrappy and leverage content and programs developed by HQ and tailor them for different local markets we serve
Adjust marketing campaigns based on changing sales trends and priorities in particular countries
Tailor brand messages to address different demographics and cultures
Adjust our messaging and tone of voice across channels and regions
Capable of analyzing large amounts of data to obtain actionable information that you’ll use for our marketing strategies

The position requires a commitment to innovation in the technology industry, understanding of the enterprise software and cloud computing spaces. Clear, concise, and consistent communication skills are a must. Additionally, open communication and collaboration with other members of the marketing and sales team is an essential requirement for the role. The ability to multi-task and prioritize while maintaining a sense of humor is also required.

Key Responsibilities:

Collaborative Campaign Coordination: Act as the central point of contact for the international sales team, understanding their marketing needs and objectives.
Coordinate the development and execution of integrated marketing campaigns to support lead and pipeline generation and sales efforts.
EMEA and APJ Market Expertise. Stay abreast of market trends, cultural nuances, and competitive landscapes in the EMEA and APJ regions.
Provide insights to the marketing team to tailor strategies and content for maximum regional impact.
Brand Awareness Building: Develop and implement initiatives to enhance Wrike's brand visibility in the target regions.
Work closely with cross-functional teams to ensure brand consistency in all international marketing efforts.
Pipeline Growth Initiatives: Collaborate with demand generation teams to create targeted campaigns that contribute to pipeline growth.
Analyze campaign performance and adjust strategies to optimize results.
Effective Communication: Ensure clear and timely communication between the international sales team and marketing functions.
Provide regular updates on campaign progress, results, and upcoming initiatives.

You'll achieve your best if you have

Bachelor's degree in Marketing, Business, or a related field
Proven experience in international marketing, with a focus on EMEA and APJ regions.
Minimum of 5 years experience in SaaS international marketing roles
Strong understanding of B2B marketing principles; account-based marketing and lead generation strategies.
Excellent project management skills with a track record of successful campaign execution.
Cultural awareness and ability to tailor marketing strategies to diverse international audiences.
Effective communication skills, both written and verbal.
Be a great team player - willing to jump in and help others, take on new responsibilities and projects
Willingness and ability to travel as needed up to 15-20% of the time across EMEA and APJ.

You'll stand out with

MBA is a plus
Experience working in the Project Management or Collaborative Work Management technology market, additional experience in vertical industry technology markets
High level of energy, enthusiastic team player, and dedication to excellence
No ego - we are a small, dynamic team and everyone pitches in to get the job done
A positive, flexible attitude and a sense of humor are essential

Perks of working with Wrike

25 days of paid vacation
Pension scheme
Life Insurance plan
Health Insurance
Income Protection
Parental leave (26 weeks paid for birth mothers, 4 weeks for non-birth parents)

Your recruitment buddy will be Lindsey Storey, TA Team Lead.

#LI-LS1

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations.

While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection.

Our persona

💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.

EMEA Senior Marketing Manager

Benefits

Job Description