Who We Are

BioMarin is a leading rare disease biotechnology company focused on genetically defined conditions.

Guided by our purpose to develop medicines that make a profound impact on people’s lives, our global teams have delivered a portfolio of therapies since our founding in 1997. Our revolutionary treatments for conditions like achondroplasia (the most common form of dwarfism), PKU (phenylketonuria), CLN2, a form of Batten disease, and a number of forms of MPS (mucopolysaccharidosis) offer new possibilities for patients and families who previously had few, if any, available options. More recently, with the close of the Amicus acquisition, our portfolio has expanded to include therapies for Fabry disease and Pompe disease, expanding our ability to reach more people living with rare genetic conditions.

Our success comes from our unwavering commitment to excellence, our deep understanding of patient needs, our scientific expertise, and our world-class manufacturing capabilities. At the heart of BioMarin is a dedicated team of the brightest minds in the industry working together to deliver innovative therapies to patients and families around the world.

About Commercial

Be part of the worldwide infrastructure that gets our drugs to underserved patients around the world. Our global sales force solidifies BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as South America, EuMEA, and Asia-Pacific.

Associate Director, Marketing – North East and Central Europe

Dublin Hybrid role (2 days per week in office)

SUMMARY

The Associate Director, Marketing NECE is responsible for leading the development and execution of marketing strategies across the North East & Central Europe (NECE) sub-region. This role drives the creation of integrated sub-regional brand plans in close collaboration with country teams, ensuring strong alignment with EUCAN and Global Marketing strategies.

The role requires close cross-functional partnership with Medical, Market Access, and Sales to ensure effective execution of regional priorities and to maximize business impact across diverse and complex markets.

The geographical scope includes Nordics, Austria, Switzerland, Israel, Eastern European Countries (EEC), and Commonwealth of Independent States (CIS).

The position reports to the Head of Commercial NECE.

KEY RESPONSIBILITIES

Strategic Leadership

Lead the development of sub-regional brand strategies and integrated business plans in alignment with global and EUCAN priorities
Support priority markets with tailored strategic guidance to accelerate growth and address market-specific challenges
Shape the market environment, including standard of care evolution and disease awareness

Cross-functional Collaboration

Partner closely with Medical, Market Access, and Sales to ensure aligned and impactful execution
Collaborate with Access teams to support optimal reimbursement strategies and submissions across NECE
Engage effectively with internal stakeholders to ensure seamless execution of marketing initiatives

Market Insight & Analytics

Lead market research initiatives and generate actionable insights to inform strategy
Drive performance tracking through KPIs, forecasting, and data-driven decision-making
Implement ROI-based prioritization tools to optimize resource allocation

External Engagement

Build and maintain strong relationships with healthcare professionals and key opinion leaders
Support advocacy development and strengthen stakeholder engagement across markets

Execution Excellence

Ensure effective local implementation of marketing plans across countries
Lead multichannel engagement strategies, including digital, events, congresses, and promotional materials
Manage multiple products and franchises with differentiated strategic approaches

Financial & Operational Management

Contribute to P&L oversight and ensure alignment with financial targets
Manage budgets effectively, ensuring optimal investment of resources
Work closely with Finance and Commercial leadership to track performance and adjust plans as needed

Leadership & Governance

Actively contribute to regional and global strategic discussions and forums
Lead complex projects across multiple markets with strong project management discipline
Foster collaboration in a multicultural, geographically dispersed environment

SCOPE

Lead marketing strategy and execution across the NECE region
Ensure optimal deployment of promotional resources within agreed budgets
Monitor and evaluate the effectiveness of activities across the promotional mix
Maintain accurate financial tracking and reporting (monthly/quarterly) in partnership with Finance

EDUCATION & EXPERIENCE

Degree in Marketing, Business, Life Sciences, or related field; MBA or equivalent preferred
Minimum of 8 years’ experience in the pharmaceutical industry, ideally in rare diseases
Proven experience in brand management and strategic marketing in a multinational environment
Strong understanding of market access dynamics and healthcare systems across Europe

CORE COMPETENCIES

Strategic thinking and execution excellence
Strong leadership and stakeholder management
Analytical mindset with data-driven decision-making capabilities
Effective communication and influencing skills
Project management and prioritization
High adaptability in complex and evolving environments
Experience in people management and talent development preferred

DISCLAIMER

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Associate Director, Marketing - North East and Central Europe

Job Description