Overview

CLS is currently going through an unprecedented and exciting period of growth and development and is looking for dedicated, solutions driven team members with a flexible approach, who want to be part of the company’s continued success.

Founded in 1994, Complete Laboratory Solutions (CLS) is the highest accredited contract laboratory in Ireland, providing industry-leading sampling and analysis; and fully trained micro and analytical analysts on contract to clients in the food, environmental, medical device, biopharmaceutical, and pharmaceutical sectors.

We offer bespoke managed service solutions that give clients the option of having our expert team on-site at their own facility or outsourcing those services to us here at CLS.

The Role

We are seeking a creative, technically capable Content Creator & Performance Marketing Coordinator to join our team. This role combines content creation, digital marketing, website management, marketing automation, and performance reporting to drive brand awareness, lead generation, and support revenue growth.

The successful candidate will be responsible for producing high-quality marketing assets, managing digital channels, optimising website performance, developing lead generation campaigns, and providing actionable insights through reporting and analytics. This is an ideal opportunity for someone who enjoys both creative design work and marketing performance analysis.

Key Responsibilities
• Content Creation & Brand Development

• Copy write, design and produce professional commercially focused marketing collateral including brochures, flyers, presentations, case studies and digital assets.

• Storyboard, create, edit, and publish engaging video content for websites, social media, email campaigns, and events.

• Develop visually engaging communications using Affinity Designer or Adobe Illustrator.

• Maintain brand consistency across all marketing communications and digital channels.

• Collaborate with internal stakeholders to create compelling comercially focused content such as customer success stories, employee spotlights, and thought leadership content. Website Management & Digital Experience

• Manage, maintain, and optimise the company WordPress website.

• Create and publish website content, landing pages, blogs, and campaign pages.

• Monitor website performance and user experience, implementing improvements where required.

• Ensure website content remains current, accurate, and aligned with business objectives. SEO, AEO & Content Optimisation

• Lead the organisation's Search Engine Optimisation (SEO) strategy.

• Develop and implement Answer Engine Optimisation (AEO) initiatives to improve visibility across AI-powered search platforms and generative search experiences.

• Conduct keyword research, content audits, and competitor analysis.

• Optimize website content, metadata, technical SEO, and structured data.

• Monitor search rankings, traffic performance, and content effectiveness. Performance Marketing & Lead Generation

• Plan, execute, and optimise multi-channel digital marketing campaigns.

• Develop and manage email marketing campaigns, workflows, and retention/cross sell sequences.

• Create landing pages and conversion pathways to support lead generation objectives.

• Monitor campaign performance and continuously improve conversion rates and ROI.

• Support paid digital advertising campaigns where required, including Google Ads and LinkedIn campaigns. Marketing Operations & Reporting

• Configure, maintain, and enhance HubSpot dashboards, reports, and sales performance analytics.

• Build automated reporting frameworks to track marketing and sales KPIs.

• Analyze campaign performance, lead quality, pipeline contribution, and conversion metrics. • Provide regular performance reports and recommendations to management.

• Support CRM data management and marketing automation initiatives

Who You Are

• 3+ years' experience in content creation, digital marketing, or marketing coordination roles. • Proficiency in graphic design software such as Affinity Designer or Adobe Illustrator.

• Strong video editing and production skills.

• Experience managing WordPress websites.

• Hands-on experience with HubSpot CRM, reporting dashboards, and marketing automation. • Experience copy writing, creating and managing commercially focused email marketing campaigns.

• Strong understanding of SEO best practices and content optimisation.

• Excellent written and verbal communication skills.

• Strong analytical mindset with the ability to interpret marketing and sales data.

• Ability to manage multiple projects and deadlines simultaneously. Desirable

• Experience with Google Analytics 4 (GA4), Google Search Console, and Tag Manager.

• Knowledge of paid search and paid social advertising platforms.

• Understanding of AEO (Answer Engine Optimization) and AI-driven search environments.

• Experience with marketing attribution and lead scoring. Key Competencies

• Creative thinking and visual storytelling.

• Strong attention to detail.

• Commercial awareness and business acumen.

• Results-oriented mindset.

• Data-driven decision making.

• Project management and organisational skills.

• Proactive and self-motivated approach.

• Ability to balance creativity with measurable business outcomes. Success Measures

• Effective and timely delivery of marketing collateral and content assets.

• Demonstrates a high degree of autonomy and initiative while maintaining regular communication on project progress, campaign performance, priorities, and challenges through proactive reporting and timely stakeholder updates.

• Growth in website traffic and engagement.

• Increase in qualified marketing-generated leads.

• Improved search rankings and organic visibility.

• Maintain social media engagement.

• Email campaign performance and conversion rates.

• Actionable HubSpot reporting dashboards.

What We Offer
• Full training and ongoing professional development.

• A supportive and collaborative team environment.

• Career development opportunities

Content Creator and Performance Marketing Lead

Benefits

Job Description