Paid Search Manager

Location: Dublin, Ireland (Hybrid)
Reports to: Senior Digital Marketing Manager

About Ding

Ding is the world’s leading universal top-up service. Founded in 2006, Ding was born from seeing something that wasn’t there. More than 80% of the world’s 5 billion mobile phones are now prepaid – and growing. We believe mobile phones can change lives, and we want to improve people’s lives by helping those with less gain access to more.

Ding is headquartered in Dublin, Ireland, and has employees working across the world.
We are proud of our culturally diverse team of more than 200 employees, all with unique personalities who support our commitment to delivering cutting-edge, potentially life-changing technology to developed and emerging markets alike.

Our aim is to build and run the safest, simplest, most effective, and most convenient top-up technology, in partnership with the best operators and platforms. We’ll continue to spread joy across the globe, helping people everywhere send little bytes of happiness to their loved ones, keeping our customers connected to their families and friends. Now more than ever, we realise the importance of keeping in touch, and here at Ding, we believe a little goes a long way.

We’re always on the lookout for talented people who embody our core values:

We’re Here To Make A Difference
We are Thinkers, Linkers & Doers
We Win Together
We Imagine Boldly & Build Fast

Job Overview

The Paid Search Manager will report to the Senior Digital Marketing Manager.

This role will lead Ding’s global paid search strategy with a laser focus on new customer acquisition and delivering CLV-positive growth across Google Ads, Microsoft Ads, and App campaigns.

It’s a hands-on managerial position that blends strategic thinking with advanced technical execution. You’ll be responsible for driving scalable, profitable growth through performance-driven experimentation, automation, and smart audience targeting. Lead multi-geo/corridor campaigns across many languages and creative variations.

You’ll also help shape the future structure of the paid search function, including the building of our expanded paid search team.

Success in this Role Looks Like

Achieving profitable new customer acquisition with a clear path to CLV-positive ROI.
Meeting or exceeding CAC and payback period targets while growing total new users.
Elevating Ding’s paid search maturity through better automation, attribution, and audience sophistication.
Becoming a trusted strategic partner across Marketing, Product, and Data teams.

Responsibilities & Duties

Strategy & Leadership

Lead Ding’s global paid search strategy across Google, Microsoft, and Apple Search, with a focus on new user growth and LTV-positive ROI.
Develop and execute a scalable acquisition roadmap, balancing growth targets with efficiency and unit economics.
Build a structured test-and-learn framework across keywords, audiences, creative, and landing page optimization.
Act as the internal authority on paid search—coaching team members and sharing insights across marketing and growth functions.
Collaborate with Product, Data, and CRM teams to connect acquisition efforts with retention and reactivation initiatives.

Campaign Execution & Optimization

Own end-to-end setup, optimization, and performance of Search, Performance Max, and App campaigns focused on first-time purchasers.
Implement and maintain robust tracking and attribution frameworks via Google Tag Manager, GA4, and AppsFlyer.
Manage advanced audience strategies such as RLSA, Customer Match, and segmented remarketing to balance prospecting and re-engagement.
Analyze and optimize against key metrics including CAC, CLV, ROAS, CTR, CVR.
Use automation, scripts, and smart bidding to drive efficiency and sustainable scale.

Analytics & Reporting

Build performance dashboards in Looker, tracking acquisition costs and long-term value.
Maintain accurate pacing and forecasting to align with budget and ROI goals.
Deliver actionable insights to senior stakeholders, clearly connecting paid search performance to business outcomes.

MarTech & Collaboration

Partner with Data, Web, and App teams to evolve tracking, attribution, and measurement frameworks that prioritise customer lifetime value.
Drive ongoing improvements in tagging, audience sharing, and first-party data utilisation.
Work closely with CRM, Creative, and Product teams to ensure acquisition and retention strategies are aligned for maximum CLV impact.

Qualifications & Experience

5+ years of hands-on experience managing large-scale Google Ads accounts (Search, Performance Max, and App campaigns).
Proven experience driving ROI-positive customer acquisition and managing to CAC/LTV metrics.
Proficiency with Microsoft Ads and cross-engine campaign management.
Strong working knowledge of GA4, Google Tag Manager, Looker Studio, and AppsFlyer (or equivalent MMP).
Expertise in conversion tracking, audience management, and automation.
Analytical and commercially minded, with experience in performance modelling and data interpretation.
Experience managing or mentoring others is a strong plus.
Exposure to fintech, eCommerce, or cross-border payments/remittance is a distinct advantage.
Google Ads and additional certifications (Microsoft Ads, AppsFlyer, etc.) are a plus.

Life at Ding:

At Ding, we are striving to grow and nurture a culture that is inclusive, global, and equitable but most of all fun!

Our aim is to build and run the safest, simplest, most effective and convenient top-up technology, in partnership with the best operators and platforms. Now more than ever we realise the importance of keeping in touch and here at Ding we believe a little goes a long way.

Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notice

Paid Search Manager

Job Description