This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Performance Marketing Manager, Paid Social based in Ireland.

This is a high-impact performance marketing role focused on scaling user acquisition across global paid social channels for both web and app-based products. You will own the strategy, execution, and optimization of multi-channel campaigns across platforms such as Meta, TikTok, X, Snapchat, and other emerging networks. The role sits at the center of a fast-paced, data-driven growth environment where experimentation, iteration, and measurable performance are key. You will collaborate closely with creative, analytics, BI, and product teams to continuously improve funnel efficiency and campaign outcomes. Your work will directly influence acquisition scale, revenue growth, and market expansion across multiple international regions. This is an opportunity to operate in a highly dynamic environment where performance, creativity, and data intersect.

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Accountabilities:

Design, launch, and manage user acquisition campaigns across paid social platforms including Meta, TikTok, X, Snapchat, and other relevant channels for both web and app products.
Own end-to-end campaign execution including budgeting, setup, optimization, and performance tracking with a strong focus on CPA, ROAS, and LTV targets.
Brief, coordinate, and optimize creative production efforts, including UGC content, in collaboration with internal and external creative teams.
Continuously test and iterate on ad creatives, messaging, targeting strategies, and funnel structures to maximize campaign performance.
Collaborate closely with creative, analytics, BI, and product teams to scale successful campaigns across multiple international markets.
Analyze performance data using tools such as AppsFlyer, Google Analytics, and internal dashboards to generate actionable insights and optimization opportunities.
Run structured A/B testing frameworks to improve conversion rates and validate growth hypotheses across the user journey.
Stay ahead of paid social trends, platform changes, and emerging acquisition opportunities to maintain competitive advantage.
Build and maintain strong relationships with platform partners to access beta features, insights, and strategic support.

Requirements:

3+ years of experience in performance marketing or user acquisition with a strong focus on paid social channels such as Meta, TikTok, and X.
Proven track record of managing and scaling campaigns across both web and app environments with measurable impact on CPA, ROAS, and LTV.
Strong analytical mindset with the ability to interpret data, design experiments, and scale winning strategies.
Hands-on experience with tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, Google Analytics, and related marketing analytics platforms.
Solid understanding of full-funnel digital marketing, including creative strategy, conversion optimization, and cross-channel coordination.
Comfortable working in a fast-paced, performance-driven environment with tight feedback loops and iterative testing.
Strong collaboration skills, with experience working closely with creative, BI, analytics, and product teams.
Fluency in English; additional languages are considered a plus.
Nice-to-have: experience in gaming, iGaming, or other highly competitive and regulated digital industries, as well as familiarity with AI tools for marketing workflows.

Benefits:

Quarterly performance-based bonuses.
Flexible working hours and autonomy over daily schedule.
28 days of paid annual leave.
Top-tier equipment provided to support high-performance work.
Referral bonus programs.
Opportunity to work in a global, multicultural, and highly skilled team.
High-impact role within a lean structure where individual contributions are highly visible.
Stability and long-term growth within a well-established global business.

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Performance Marketing Manager, Paid Social

Benefits

Job Description