Job title: Jameson Brand Ambassador - Vietnam

Location: Ho Chi Minh, Vietnam

Contract type; Initial 12-month contract with potential for a further 12-24 months (performance dependent) 

Reporting to; Local Pernod Ricard marketing team and dotted line to BA Programmes team in Dublin and the local commercial teams in Cork, Galway & Limerick

Visa Requirements: You must have 3 years experience in bartending/hospitality/marketing or sales to be eligible to apply for this role due to visa restrictions

Closing Date: 24th of June 2026 at 12pm

About Pernod Ricard 

 Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. 

Our Global Trade Advocacy team

The On-Trade remains one of the most culturally influential spaces for Pernod Ricard, a dynamic ecosystem where Jameson is brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers and trade partners, and ignite advocacy that scales across markets. As we build the Global Trade Advocacy Centre of Excellence, we are strengthening how we support, equip, and connect our ambassadors worldwide.

Jameson Brand Ambassador Programme  

The Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country. 

As a Jameson Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge and the opportunity to represent the world’s bestselling Irish whiskey globally.

You’ll play a key role in building the brand through education, advocacy and trade engagement. You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you’ll help grow the brand’s visibility and relevance in your market while championing what makes Jameson distinctive. 

Following 2-weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring & sales and marketing. Visas can take some time for certain markets so whilst you are waiting you will support the Irish commercial and marketing teams.

 What does the role of Jameson Brand Ambassador involve?  

80-90%  

You’ll share your new-found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. You will support the brand’s creative activities and generate content for sharing on digital channels.

10-20% office based: 

Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights. 

Core areas of the role include: 

Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.  

Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.  

Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness. 

Content Creation - Draw on your creative side to capture on-brand content to share on local & global brand channels. 

Share of Mind - Ensure the Jameson brand is front of mind with our consumers. 

Qualifications, Skills, Knowledge and Experience 

Relevant third-level qualification
3 years minimum bartending/hospitality/sales or marketing experience

Full, clean driver’s licence and willingness to travel

Full legal right to work in Ireland is essential

Bartending and/or hospitality experience

Experience / interest in travel

Interest in Music, Art and Culture

Confident communicator with strong presentation and influencing skills

Outgoing and personable, with excellent relationship-building ability

Positive, proactive mindset with a strong “can-do” attitude

Commercially aware with sound business acumen

Creative, innovative, and collaborative in approach

Self-motivated, reliable, and able to work independently with strong IT skills

Able to adapt to new countries, cultures, and situations

What we offer 

We understand our people are our special ingredient. We treat our employees with respect & offer an environment that is engaging, supportive & collaborative. We understand that colleagues require different supports at different stages of their working lives & our benefits, perks & programmes look to support your employee journey. We want to make you feel recognised & valued for your contribution to our shared success. For the Jameson International Brand Ambassador Programme these include: 

2-week induction training programme across our 3 main locations in Dublin & Cork

Company Car (where applicable in market)

Competitive salary

Laptop

Initial 12-month contract with an opportunity to extend for a further 12-24 months (performance dependent)

Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.

Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.

How to apply

Follow the link and create an account with us via Workday
Upload an up-to-date CV, including relevant experience, languages (if applicable), and education
Complete our short pre-screen questionnaire and submit your application

What happens next?

We’ll review applications as they come in and will be in touch to arrange first-round interviews throughout June and the first week of July.

If successful, you’ll be invited to attend an in-person or online assessment centre. Full details will be shared with you in advance.

Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.  

IND1

Job Posting End Date:

2026-06-24

2026-08-31

Jameson International Brand Ambassador Programme - Vietnam

Benefits

Job Description