Location: Hybrid, Dublin, Ireland

Position Summary:

Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem.

This role will own the strategy and evolution of Bentley’s community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selective in-person activations.

This is a senior, player-coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.

Responsibilities:

Community Strategy & Experience
- Own Bentley’s broader community strategy across developers, users, and customers
- Shape a connected community model across digital and in-person touchpoints
- Oversee the Communities Hub to ensure it is intuitive, active, and valuable
- Bring fresh, outside-in thinking to how Bentley builds community
Developer & User Communities
- Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
- Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
- Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
- Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments
Programming, Content & Activation
- Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
- Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
- Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time
Cross-Functional & Team Leadership
- Partner closely with Bentley stakeholders to align priorities, roles, and processes
- Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
- Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
- Operate as a player-coach, setting direction and standards while staying close enough to the work to guide quality and execution
- Create focus, momentum, and strong operating rhythm in a function that is still being built and refined
What Success Looks Like
- Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
- Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
- The Communities Hub becomes a more trusted, intuitive, and valuable destination
- Community programs and touchpoints feel more connected, intentional, and strategic rather than one-off
- Community engagement grows in quality, relevance, and consistency
- Internal teams view community as a meaningful channel for engagement, insight, and advocacy
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Willingness to travel as needed.

Qualifications:

10+ years in community, community marketing, digital engagement, platform strategy, or related roles
Open-source community experience and/or open-source community platforms
Proven experience building, scaling, or evolving digital communities or community platforms
Strong big-picture thinker who can connect strategy to execution and bring structure to a growing function
Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown
Experience leading community operations, engagement programs, and cross-functional stakeholder alignment
Experience leading and coaching small teams in fast-moving, matrixed environments is a plus
Curiousity around the usage of AI in workflows, ideally some experience adopting this in a professional setting
ClickUp experience preferred

What We Offer:

#LI-CS1

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About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

Director, Community Marketing

Benefits

Job Description