The Affidea Group is one of the most successful European healthcare diagnostics imaging companies, we have over 400 staff within our Irish clinics. The business operates diagnostic imaging and minor injuries centres' around the country, offering a broad range of cutting-edge imaging technology and healthcare services to the public, insurers, employers and other organisations.

We are a growing team looking for a creative, energetic, and proactive Social Media & Content Marketing Executive to take ownership of our digital presence. In this role, you’ll create engaging content, nurture our online communities, and help shape how customers experience our brand across social and review platforms.

If you’re someone who loves switching between content creation, brand storytelling, reputation management, and competitor tracking — this role offers the perfect blend.

Create high‑quality content for LinkedIn, Instagram, TikTok, Facebook, and other platforms.
Write clear, compelling copy that reflects our brand voice.
Use design and editing tools (e.g., Canva, Adobe Creative Suite) to produce static graphics, carousels, and short‑form video content.
Own the daily publishing schedule and ensure consistent, on‑brand activity across all channels.
Engage with our community by responding to comments, DMs, and customer queries promptly and professionally.
Build meaningful relationships by joining relevant online conversations and fostering a strong sense of community.
Manage and enhance our online reputation by monitoring and responding to Trustpilot and Google Reviews.
Handle negative feedback with empathy and problem‑solving skills, while amplifying positive reviews to build trust.
Track competitor activity to spot trends, identify content opportunities, and help us stand out in the market.
Analyse performance metrics to understand what content works best and adapt your approach accordingly.

Qualifications & Experience

Bachelor’s degree in Marketing, Communications, Digital Media, Business or related field.
2–4+ years’ experience in social media management, digital marketing, or content creation.
Understanding of the Irish healthcare market (preferred).

Key Skills & Competencies

Excellent written communication skills, with strong attention to detail.
Proficiency in Canva, Adobe Creative Cloud, CapCut, or similar tools.
Strong understanding of SEO, keyword research, social media algorithms, and paid advertising tools.
A genuine self‑starter — someone who brings ideas, solutions, and energy to every project.

Application Process:

By clicking apply to this role your application will not only be considered for this position, but your details will be stored on our database and may be considered for similar future positions that may arise. This means that the personal data contained in your application and provided to Affidea as part of the application process may be retained by us for up to 12 months from the date of your application. After this time, it will be deleted. If you do not wish your details to be stored on our recruitment database, please email Affidea recruitment stating this and we will ensure that such information is not stored other than for the purposes of this application. Please refer to our Recruitment Privacy Notice for more information or to Affidea’s Data Privacy Notice for Recruitment

Social Media & Content Marketing Executive

Job Description