Events & Marketing Manager

Department: Ireland Events

Employment Type: Permanent - Full Time

Location: Dublin, Ireland - Hybrid

Description

About GTI

We help students realise their potential in the world of work through technology, content and tools.

Working in partnership with universities, employers and professional bodies, we connect students with opportunities, insight and experiences that build confidence and create meaningful career pathways.

The Student Success team sits at the heart of that mission, delivering campaigns, content, partnerships and events that inspire students and strengthen access to opportunity.

About the Role

The Events & Marketing Manager leads the operational delivery of gradireland’s Irish events portfolio and associated integrated marketing campaigns.

Reporting to the Head of Student Success, Ireland the role is responsible for executing the Irish engagement and events strategy through high-quality delivery, strong cross-functional collaboration, and performance tracking.

Key Metrics

Measure attendee, employer, and educator feedback through Net Promoter Score (NPS) and satisfaction surveys.
All events are delivered within the allocated budget to ensure profitability.
All events are delivered to an excellent operational standard against process playbooks.
Student registrations targets met for each relevant event.

Outcomes

Events deliver exceptional experiences and measurable impact

All assigned internal and external gradireland events (in-person, hybrid and virtual) are delivered to a consistently high standard through structured planning, strong supplier management and seamless on-site execution.
Events are executed in alignment with agreed engagement and commercial objectives.
Comprehensive pre-, during- and post-event plans are in place, with clear stakeholder communication, risk management and documented learnings embedded into future delivery.
Each event demonstrably delivers value for students, employers and the wider business.
Conceptualise and develop innovative, commercially viable events and programmes that resonate with student and Gen-Z audiences, blending creative thinking with market insight to drive engagement and revenue growth.
Event logistics are provided as a support function to the Go-to-Market & B2B teams

Campaigns drive student engagement and commercial growth

Integrated, multi-channel marketing campaigns increase registrations, attendance and engagement across student and employer audiences.
Digital, email, content, social and campus marketing activity is coordinated for maximum reach, consistency and impact.
Campaign performance, engagement metrics and ROI are tracked and reported, informing optimisation and future investment decisions.
Marketing activity supports broader GTM and B2B objectives, contributing to adoption, pipeline and market growth.

Events and marketing operations are structured, efficient and insight-led

The annual Irish events calendar is proactively managed, with clear ownership of timelines, budgets, resources and materials.
Pre-event briefs and post-event reporting (including analytics, attendee feedback and lessons learned) create visibility and continuous improvement across the business.
Event systems and platforms are effectively managed, ensuring seamless user journeys and accurate data capture.
Efficiencies and innovations are identified within events and campaign workflows, strengthening operational excellence across the Student Success function.
Manage end-to-end budget planning, financial tracking, and record-keeping across all events and marketing activities, ensuring accurate forecasting, timely processing of invoices and purchase orders, and full compliance with internal financial procedures.

Cross-functional collaboration strengthens delivery and impact

Work in partnership with the rest of the events team to ensure there is seamless delivery across both markets.
Strong working relationships are maintained with GTM, B2B, educator, design, content and marketing teams to ensure coordinated campaign and event execution.
Supplier, venue and partner relationships are professionally managed to ensure accountability, clarity and high standards of delivery.
Insight, performance data and learnings are proactively shared to support informed decision-making and improved future outcomes.

Person Specification

You will bring strong experience in event delivery and integrated marketing within a fast-paced, deadline-driven environment.
You will demonstrate commercial awareness and confidence working with performance metrics and reporting dashboards.
You will be highly organised, detail-oriented and capable of managing multiple high-profile projects simultaneously.
You will have experience delivering large-scale in-person and/or hybrid events.
You will be confident managing suppliers, budgets and stakeholder relationships.
You will communicate clearly and professionally, both internally and externally.
You will bring a genuine interest in improving student outcomes and access to opportunity.
Experience within higher education, early careers or youth-focused marketing is highly desirable.

Other Information

Permanent role – 37.5 hours per week. Monday to Friday 9am-5:30pm.
3-month probationary period.

Candidates applying for roles at GTI will be subject to background screening. You can find out more about our background screening and the recruitment of ex-offenders by reading our policies.

If you would like to speak to a member of our team to find out more information about this vacancy or you have any questions, please get in touch - recruitment@groupgti.com.

Events & Marketing Manager

Job Description