Press & Marketing Executive

Reporting to: IFI Marketing and Publicity Manager

Contract: 2-year fixed term contract

Salary scale: The salary range for this position is €32,000 - €38,000 - depending on experience.

Other benefits: Hybrid and flexible working options, 24 days annual leave, bike to work scheme, enhanced sick pay, IFI Film Shop & Cafe Bar discounts, local business discounts, free cinema tickets, pension scheme.

Overview of IFI

The Irish Film Institute is Ireland’s national cultural institution for film. At the IFI’s historic home in Eustace Street, Temple Bar, our diverse audiences and loyal members enjoy our 3 cinemas, IFI Irish Film Archive’s research and access facilities, IFI Film Shop and IFI Café Bar, and our four digital streaming platforms: IFI@Home; IFI Archive Player; IFI@Schools; IFI International.

The IFI has developed strategic objectives around five core activities:

• EXHIBIT- Providing audiences throughout Ireland with access to the finest independent, Irish and international cinema

• PRESERVE- Preserving and promoting Ireland’s moving image heritage through the IFI Irish Film Archive

• EDUCATE- Providing opportunities for audiences of all ages and backgrounds to learn and critically engage with film through IFI Education

• INNOVATE- Using new and emerging technologies to enhance audience engagement, operations and processes, while exploring opportunities for expansion

• PEOPLE- Always considering audiences, artists and IFI staff as the triad at the heart of all decision-making regarding what we do and how we do it.

Overview and Job Purpose

IFI Marketing and Partnerships Team works closely with all departments across the organisation. The core function of the Press & Marketing Executive is to assist the Press and Marketing Manager to deliver specific aspects of the IFI’s communication strategy, to both internal and external stakeholders, showcasing in-cinema and online activities.

This includes assisting with all marketing, PR and promotional activity around IFI Cinemas, IFI Digital Platforms, IFI Irish Film Archive, IFI Education, IFI International, IFI National, all IFI or IFI-hosted film festivals, retrospectives, courses, special events and seasons.

Key Responsibilities

IFI Collateral

Manage the production of the monthly and annual schools programme, and selected festival programmes, including collation of copy from IFI stakeholders; copy, stills, trailers and social assets from distributors; liaising with external suppliers (including postage and printers), ensuring the documents are produced to the highest editorial standards and brand guidelines
Manage the advertising opportunities within the monthly programme, liaising with distributors and exhibitors in relation to taking out ads to help boost organisational revenue
Roll-out of in-house collateral from templates including trailers, idents, stings, A3 promo posters, A4 posters and quads, digital displays, monthly slideshow, standees and floor circles (when required), and mail signatures, creating appropriate files and formats as necessary

Audience Development and CRM

Assist the Marketing and Publicity Manager in targeting audiences for ongoing events, programmes, festivals, digital events and projects
Research, compile and maintain accurate and updated contact lists for direct targeting outreach purposes in accordance with company data policy and best practice

Digital Content, Social Media and Platforms

Create and circulate the dedicated IFI@Home weekly ezine
Assisting, when possible, in the delivery of the digital content plan, providing assets and ideas when required
Provide occasional weekend cover for the IFI socials, responding to social media queries, directing them to other departments as required, escalating complaints when needed, and reposting content that may have a sales-positive impact
Assist the Digital Platforms team when required with content such as copy and imagery
Assist with Digital Platforms video content, e.g. Q&As and panel discussions, live and pre-recorded
Circulate Digital Platforms promotional codes to key external partners and venues when required queries where required

Media Relations

Schedule and manage any in-cinema press screenings at the IFI, monitoring the delivery of press screening materials, to ensure timely delivery
Liaise clearly and consistently with key external stakeholders (e.g. film distributors, media)
Procure press screening links and distribute in line with direct media requests and distributors’ security and tracking requests
Assist with any enquiries from media in relation to IFI’s various activities across its core pillars and channel to the Press and Marketing Manager as appropriate

Press Campaigns and Communications

Record and monitor press activity through online alerts and press clippings
Collate quarterly reports on media coverage for circulation to the Board and other key stakeholders as required

Performance Tracking

Build sheets to track the performance of seasons and festivals and the appropriate time of the year, updating the Marketing and Partnership teams on current performance
General marketing and communications admin including IMRO uploads, in-house and external competitions, website maintenance and internal communications (when required)

Key Skills Required

A third level marketing qualification or equivalent
Previous professional marketing experience
Excellent writing skills with strong attention to detail
Excellent communication skills
Demonstrable understanding of sales and marketing
Graphic design and use of design software tools an advantage
Video production and use of video editing software an advantage
Strong focus on planning and time management with excellent organisational skills
Ability to work under pressure and to coinciding deadlines
Creative thinker and problem-solver
Enthusiasm, flexibility, excellent interpersonal and communication skills, ability to work independently and innovatively, but most importantly as a team
Passion for film or interest in promoting arts and culture is highly desirable
Fluent Microsoft Office, Google Suite, CRM, Email platform (eg. Mailchimp) experience
Photo and video editing (eg. Adobe Creative Suite) experience preferred

The above duties are a guide to the responsibilities of the IFI. From time to time, the post-holder may be required to undertake other duties in line with the requirements of the post, as directed by your line manager and/or Head of Department.

Please note that the IFI is an event space that operates from morning to the late evening. As such, the Press and Marketing Executive may be required to work outside their regular working hours to cover events on evenings and weekends. The IFI TOIL policy will apply to any eligible additional working hours.

For the department to maximise its potential, teamwork and effective communication are key. The Press and Marketing Executive will contribute positively, proactively and constructively to the team, share information and contribute to meetings, and be flexible in all aspects of the role when required.

All applications will be treated as strictly confidential. The IFI is an Equal Opportunities Employer and we welcome applications from all communities. Should you require assistance in any part of your application process, please do not hesitate to get in touch, and all reasonable efforts will be made to facilitate your application journey.

IFI is principally funded by the Arts Council.

Press & Marketing Executive

Benefits

Job Description