As AWAL UK Marketing Manager, you will for lead marketing strategy & initiatives for a wide range of AWAL's artists ranging from emerging and developing artists to some already established acts.

You will have 2-3 years' experience as a marketing manager, running a range of artist campaigns at a front line label or equivalent and be confident planning, budgeting and executing creative campaign strategy. You will have a proven track record of delivering 360 artist campaigns including both charting records as well as emerging artist development projects. You will be a digital native with a digital-first approach to campaigns, as well as have a proven track record in putting together a full campaign around a suite of physical formats for album projects.

You will love working exceptionally closely with artists and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. As a hands-on marketer, you will be adept at creating, editing, and distributing compelling content across all major social media platforms and channels. In addition, you will feel confident working with artists who already have an established position in the scene and require more of a light-touch approach to ensure seamless execution of their vision as well as guidance on best practices. This would suit someone who has 2-3 years' experience as at marketing manager level at a front line label or equivalent, managing priority projects.

As a team we meet in the London office from Monday – Thursday. *People may choose to work remotely on Fridays. Join us in shaping the future of the music industry.

What you'll do:

Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
Communicate & implement marketing best practices, new developments and strategies to artists / artist's teams
Communicate and synchronise campaigns with AWAL's global marketing teams
Oversee the delivery and the rollout of all assets for designated artist campaigns
Manage marketing campaign budgets
Oversee setup & execution of clients' physical and digital production
Establish clear campaign objectives & targets for all key stakeholders to adhere to source and manage media promo partners for projects
Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement
Set and achieve streaming, sales and revenue targets
Monitor & analyse performance of releases using analytics & third party tools

To be successful in this role you will:

Build strong relationships with both artists / artists' team & internal team members in order to build trust & to keep steering the campaigns effectively
Be consistent & effective in communications with both the artists / artists' team & internal team members which adhere to AWAL's values
Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
Set campaign objectives & targets at the start of each campaign
Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Create high-quality social media content quickly and efficiently to capitalize on real-time opportunities and maintain campaign momentum

Who you are:

You have 2-3 years experience at marketing manager level at a label, distributor, artist/label services company, or artist management company
You are familiar with the AWAL business model & the company values
You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
You have great knowledge of the DSP landscape and how it affects marketing campaigns
You are well versed in modern music marketing techniques such as influencer / creator marketing, content seeding and have a good knowledge of Youtube, fan community and first party data strategy
You have hands-on expertise in creating, editing, and distributing content across social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.) with understanding of platform-specific best practices and content formats
You have a general understanding of what it means to work releases in a global marketplace
You have experience in implementing effective paid media advertising & an awareness on how to identify audiences you would like to target
You are willing to take a hands-on approach and ready to execute a wide range of tasks to execute campaigns
You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.

Marketing Manager - AWAL

Benefits

Job Description