At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.

We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

To develop and grow revenue, volume and trading contribution within all outlets in your territory or area of responsibility through account development, consultative selling, customer relationship management, product availability and distribution and merchandising of the outlet to implement a high standard of in-store execution.

Key Responsibilities

Grow revenue, volume, trading contribution and market share targets by brand, channel and pack in line with or above the Regional plan
Improve product availability, space and distribution to achieve target availability level of 90%+
Engage in “Consultative Selling” with customers and potential customers using “Sell-Out” toolkit
Build incremental displays above plan that improves profitability
Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimise quality of service, business growth and customer satisfaction
Achieve cash collection in line with company plan
Ensure high standard of in-store execution
Develop and implement “second address” selling
Deliver and prepare customer presentations to key customers
Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
Control and reduce free cases or any discounts that does not deliver improved customer performance in line with the company budget
Manage costs in own territory to help ensure regional budget expenditure is controlled.
Management of call frequency and call file to maximise deliver efficiency
Implement high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion.

Requirements

Good knowledge of beverage industry, products, channels and competition.
Strong communication and excellent relationship building skills.
Strong numerical ability and computer literacy
Proven Negotiation skills
Teamwork, drive and initiative

Key Behaviors

Revenue growth in territory, Volume Growth in territory
Trading Contribution, Cost/credit control in territory
Order Management
NPI implementation
In outlet performance: Display targets, Space mgt. chilled
Product availability and distribution – core / seed range to target
Incremental activity delivery e.g. ‘Food to Go’
Customer and market data reporting
Retention of existing business and Acquisition of new business
Utilisation and optimisation of I.T. systems and tools

Education/Qualifications

3 years sales experience in FMCG environment.
Full clean driving licence is essential
Third level qualification in Business or relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience)

Customer Development Executive

Job Description