Do you want to contribute to our sales transformation by accelerating our organic growth and improving our profitability? Seco is seeking a new Regional Sales Manager & Director Ireland to support our global sales and market organization.

Welcome to a global and innovative company with a family spirit where we help each other grow. We’re eager to meet you!

About us

We’re a people company in the machining business. For over 80 years, we have been more than just a cutting tool provider. Our tools help build planes, trains, automobiles, and everything else around us. Take your phone case for example, the molds are cut and built by our tools. The lenses in the glasses you wear, cut by our products. We understand our business, strive to show continuous improvements and are proud of the work we do. We make a difference in people's lives, and we invite you to join us in this!

About your job

We are looking for a Regional Sales Manager who will also serve as the legal Director for PMT Premier Machine Tools LIMITED in Ireland. You will own the regional sales strategy and deliver profitable growth while leading and developing a high-performing sales team. In the Director capacity, you will represent Seco Tools/PMT in Ireland, ensuring strong governance, compliance with local regulations, and effective collaboration with regional and global stakeholders.

You develop, manage, implement, and monitor all activities belonging to your area of responsibility and lead your sales team to deliver on the following:

Further Develop and execute a clear sales strategy to grow revenue, market share and profitability across Ireland.
Lead, coach and develop the sales team; set clear goals, monitor performance and drive a culture of success.
Build and maintain strong relationships with key customers and partners; ensure outstanding customer experience.
Monitor sales performance, pipeline and forecasts; adjust plans based on trends, opportunities and risks.
Ensure efficient budget management across the region (fees, trials, demos) and enforce disciplined use of resources.
Collaborate closely with Marketing, Operations and Customer Service to deliver seamless end-to-end solutions.
Act as Seco brand ambassador, upholding our Code of Conduct, values and principles in all interactions.
As a Director, ensure legal entity compliance, health & safety, and effective local governance; represent PMT/Seco Tools with authorities, industry bodies and the local community.

You’re a proactive and valued member of the North-West Europe Sales Management team & Local UK/IRL Leadership Team and report to our Market Manager UK/IRL. The location for this position is Kildare, Ireland . Remote working type will be Hybrid.

You bring the following skills, personal traits, and interests:

Bachelor’s or Master’s degree in Engineering, Manufacturing Technology, Business or related field (or equivalent experience).

5–7 years of successful industrial sales experience (ideally metal cutting/manufacturing services) with strong technical understanding of machining processes and tooling applications.

3–5 years of leadership experience, including coaching and developing sales professionals.

Proven consultative/value-based selling skills and solid CRM proficiency.

Strong analytical ability; comfortable with data-driven decisions and KPI management.

Excellent communication and negotiation skills; fluent English (additional European language is an advantage).

High flexibility and willingness to travel within the region.

Experience in the machine tool sales and service industry a benefit
Fluency in English, verbally and in writing.
Candidates must have the right to work in Ireland

Your personality really excites us! You can work on multiple topics simultaneously and are able to think outside the box to create insights for improvements. You have a strong business mindset and a financial understanding. Being result-oriented and customer-centric in your thinking are perfect assets for this role. You communicate complex topics to the local organization in a way which promotes understanding and engagement. With good networking skills and by embracing cultural differences, you easily collaborate with diverse partners on a global level.

Our Seco culture 

Seco employees across the globe share our family spirit, along with a passion for our customers and a personal commitment to ensure success in everything we do. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Visit our website, LinkedIn or Facebook to get to know us and our products further.

Contact information 

For further information about this position, please contact:

James Howarth, Market manager UK & IRL and recruiting manager, J ames.Howarth@secotools.com
Martin Bovens, HR Business Partner Europe NW, martin.bovens@secotools.com

We have already decided on which advertising channels and marketing campaigns we wish to use, and respectfully decline any additional contacts in that matter.

At Seco, we value work-life balance and due to the holidays, it may take a little bit longer until we reply in this process.

How to apply

Send us your application no later than May 8th 2026. Click apply and include your resume and cover letter in English. Please note that we don’t accept applications by e-mail. Job ID: R0091130.

As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.

Regional Sales Manager & Director Ireland

Job Description