Overview

Executes regional marketing plans that accelerate market adoption and drive customer awareness of Cook products and services. Initiates marketing projects developed in collaboration with marketing and communications team, including multi-channel campaigns, internal and external events, and marketing materials. Manages a small to mid-sized team of marketing specialists.

Responsibilities

• Collaborate and align with key stakeholders to implement regional marketing strategy and annual plans to achieve short and long-term business goals. • Works cross functionally to implement demand generation strategy, develop campaigns and content, and execute internal and external meetings.• Support execution of new product launches in the assigned region.• Engages with regional customers and SMEs to understand customer demands and use knowledge to refine regional messaging and plans.• Understands the customer journey and applies that understanding to day-to-day planning and execution.• Maintains an understanding of market trends and competitor activities, and converting knowledge into marketing plans and tactics.

• Provides feedback to global Marketing and Communications leaders to improve marketing process, systems, and tools.• Maintains an understanding of regional advertising and promotions compliance.• Develops and tracks objectives for marketing and campaigns and channels, including customer meetings, to meet business and sales objectives.• Supports the achievement of regional marketing budget and regional marketing KPIs.• Creates an environment of learning and development for team members.• Responsible for performance and wage reviews and for ongoing coaching and mentoring of team members.• Support Cook brand implementation/awareness into regional divisional activities

Qualifications

• Bachelor’s degree required, in Business, Marketing, or Communications preferred.• 7-10 years of relevant experience (marketing, sales or product strategy in the medical device industry).• 1-3 years of direct or indirect management experience.• Demonstrate practical management and leadership knowledge. • Demonstrate advanced level knowledge and skills in marketing.

Preferred Qualifications:

• Experience working in a complex, highly matrixed organization, and ability to partner / influence.• Exceptional communication skills as well as analytical, project management and planning skills necessary.• Demonstrate strong strategic business skills.• Demonstrate strong leadership skills.• Prior experience leading organizational change.• Model the company standards that others are expected to follow and demonstrate positive and constructive behaviors that drive achievement.• Solid written and verbal communication skills.• Ability to plan, execute and measure with a keen sense of urgency to drive results.• Collaborative approach to developing and sharing strategy, tactics, and analytics.

Manager, Market Development, Vascular Division

Job Description