This is a 12-month maternity cover role within the Global Marketing Team, created to maintain momentum and consistency across WaterWipes’ global brand activity during a busy and important period. The role can be based remotely in the UK, or hybrid from our Drogheda, Ireland office.

Reporting into the Global Communications Manager, you will sit at the centre of global brand delivery, coordinating campaigns, toolkits and projects from brief through to market execution. A key focus of the role is supporting renovation, including hands‑on management of a large and detailed artwork pipeline, working closely with internal teams and agency partners to ensure accuracy, brand integrity and on‑time delivery.

You will act as the link between global strategy and regional execution, partnering with local marketing teams to support launches, activations and updates while ensuring the brand shows up consistently across markets and channels. This is a highly collaborative, delivery‑led role that requires organisation, attention to detail, and the ability to keep multiple workstreams moving at pace.

What You’ll Be Accountable For

End‑to‑end delivery of global brand campaigns and projects, from brief and planning through to execution and local market rollout, ensuring work is delivered on time and within agreed budgets
Acting as a brand guardian, championing a consistent global brand voice, creative approach and visual identity across all channels and markets, and ensuring all materials meet WaterWipes brand and regulatory standards
Supporting Renovation, including hands‑on management of a large, detailed artwork programme, coordinating briefs, approvals, version control, and delivery across multiple stakeholders and agency partners
Working day‑to‑day with regional marketing teams, acting as a central point of coordination to support launches, renovations and activations, while maintaining global consistency
Managing cross‑functional collaboration with central teams, including Design, Media, Digital, Regulatory, Technical, Innovation and Insights to ensure work is aligned, accurate and executable
Owning project planning and workflow management, including global brand calendars, timelines, approvals and process tracking, bringing structure and clarity to complex delivery schedules
Managing external agency partners, including briefing, day‑to‑day coordination, scope management and budget tracking, with a focus on quality, efficiency and strong working relationships
Identifying risks early and solving problems pragmatically, adapting plans where needed while keeping stakeholders informed and delivery on track
Continuously improving ways of working, contributing to clearer processes, tools and templates that support efficient and scalable global brand execution

Who This Role Is For

This role is for someone who enjoys owning delivery and bringing structure to complex brand programmes. In practice, that looks like someone who:

Has solid experience in FMCG, brand marketing or agency environments, delivering marketing programmes from brief through to launch
Is comfortable managing global or multi‑market brand initiatives, working with regional teams and central functions
Has delivered omnichannel campaigns across channels such as TV, digital, social, in‑store, packaging and website
Is highly organised and detail‑focused, particularly when managing artwork, assets, approvals and version control
Enjoys being the central point of coordination, keeping multiple stakeholders aligned and work moving at pace
Is confident working in matrixed organisations, partnering with design, media, digital, regulatory and technical teams
Brings strong stakeholder management and communication skills, with the emotional intelligence to navigate differing priorities
Is practical, solution‑focused and comfortable working with limited information or evolving processes
Takes pride in brand consistency and executional excellence, acting as a true brand guardian
Can step in quickly, build credibility fast, and take ownership during a maternity cover period

You must have

3+ years’ experience delivering marketing programmes or projects end‑to‑end
Proven hands‑on experience in brand marketing or agency‑side delivery
Strong project and process management capability, with confidence in managing multiple workstreams
Experience working with external agencies and cross‑functional internal teams
The ability to manage detail without losing sight of deadlines or quality
Excellent written and verbal communication skills

What Will Make You Successful Here

You will thrive if you:

Get up to speed quickly on the WaterWipes brand and apply it consistently across markets and channels
Bring structure and discipline to complex delivery, especially where artwork, approvals and detail are critical
Build strong working relationships with regional teams, global partners and agencies
Take real ownership for delivery, anticipating issues and keeping work moving without being chased
Stay clear and pragmatic when balancing multiple priorities in a fast‑paced environment
Care deeply about the quality of execution and protecting brand standards
Are comfortable stepping in, earning trust quickly, and maintaining momentum during a maternity cover period

Why Join WaterWipes

This is a chance to step into a meaningful role on a global, premium FMCG brand, where your work will be visible quickly and genuinely matter.

You will join the Global Marketing Team at a time when strong delivery and brand consistency are critical. The scope is broad, the standards are high, and the level of trust given to this role reflects that. If you enjoy owning work and seeing it land well in the market, this role offers real satisfaction

Location & Practicalities

Base location: Drogheda, Co. Louth or UK
Working model: Hybrid/Remote
Contract: 12-month maternity cover
Start date: June
Scope: Global role with close collaboration across regions
Travel: Limited and business‑led

Call to Action

If you are a delivery‑focused brand professional who enjoys coordinating complex global work and you can step in, take ownership and keep momentum, we would like to hear from you.

Why work for us?
‘The WaterWipes Way’ is underpinned by our Values of: Bravery, Excellence & Respect
We look for individuals who will drive acceptable actions and behaviours that will reflect our vision and values.

WaterWipes offers all the benefits of an established global brand, along with the exciting possibilities of an organisation that lives and breathes change.

There are so many reasons to join us on our ambitious journey to becoming an iconic global brand. Check out our careers page to find out more !

Global Brand Manager

Job Description