It’s never been a more exciting time to join Vistra.

At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

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But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that. 

We have an exciting opportunity for you to join our team as Product Marketing Manager Reporting to the SVP, Global Product Marketing, this is a full-time and permanent position and we are considering applications from London, Ireland and Poland. This will offer regional coverage, allowing you to make a significant impact to our Marketing Department and its growth.

Role description

We are seeking a strategic and results-oriented Senior Product Marketing Manager to own the go-to-market strategy, positioning, messaging, and launch execution for one of our three priority product propositions – Tax & Accounting Solutions. You will be a crucial link between our Product, Sales, Customer Success, and Marketing teams, responsible for deeply understanding our markets, buyers, and competitors to drive differentiated positioning, market awareness, product adoption, and ultimately, contribute significantly to our ACV targets.

Key Responsibilities

Market Intelligence & Strategy:

Conduct in-depth market analysis for priority products in key markets to define and quantify TAM / SAM / SOM.
Identify and analyse market trends, competitive landscapes, and growth opportunities in collaboration with Product, Customer Success, and Commercial teams.
Develop and maintain detailed competitor battlecards and conduct regular win/loss analysis in partnership with stakeholders
Define and refine Ideal Customer Profiles (ICPs) and buyer personas, mapping their pains, gain creators, and common objections for the buying committee (influencers and decision-makers).
Identify key buyer triggers to inform outbound strategies and define lead qualification criteria to ensure quality conversions for SDRs.
Translate market insights overlaid with business objectives into actionable strategies that build brand awareness, contribute towards demand generation and deepen customer retention

Positioning & Messaging:

Develop, maintain, and evangelize clear, compelling, and differentiated market positioning for the three priority product propositions, aligned with the overall commercial GTM strategy and product roadmap.
Create and update value proposition and messaging frameworks, ensuring they are accessible and consistently understood and articulated by all internal stakeholders.

Go-to-Market (GTM) Strategy & Execution:

Develop tiered Target Account Lists (TALs) per proposition/market for Account-Based Marketing (ABM) initiatives, providing these to the digital marketing team for targeted campaigns.
Plan, coordinate, and execute global product launches and integrated marketing campaigns for the priority products, designed to achieve specific ACV growth and retention objectives.
Collaborate closely with Demand Generation, Brand, and Regional Marketing teams to ensure effective campaign execution globally, with central creation and regional enablement.
Contribute to a consistent organic social media presence by providing inputs for at least two product-focused posts per month for LinkedIn.

Sales Enablement & Content Creation:

Develop and manage a library of high-impact product sales enablement collateral, identifying and filling gaps based on buyer persona needs across the consideration-to-conversion journey.
Create compelling case studies, collaborating with regional marketing and brand to ensure coverage across priority regions, products, and industry verticals.
Own and work with digital marketing team to optimise product landing pages and associated nurture cadences focusing on messaging clarity, UX, and conversion rates.

Visibility & Influence:

Identify key industry events relevant to priority products and provide recommendations to regional marketing heads for participation.
Identify and manage entries for relevant industry awards and rankings to build product credibility.

Relevant Experience

Proven experience (5-7 years) in B2B Product Marketing, preferably within Corporate Services, Advisory Firm or Financial Services.
Demonstrated success in developing and executing go-to-market strategies for multiple products.
Strong ability to define and quantify market opportunities (TAM/SAM/SOM analysis).
Expertise in creating compelling positioning, value propositions, and messaging frameworks.
Experience developing a range of marketing and sales enablement collateral (case studies, datasheets, presentations, web content, battlecards).
Experience developing buyer personas and mapping customer journeys.
Strong analytical skills with experience tracking and reporting on KPIs (experience with CRM, Marketing Automation, and BI tools is a plus). Proficiency in Hubspot; Salesforce would be advantageous.
Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively.
Highly collaborative and able to build strong relationships with cross-functional teams (Product, Sales, Marketing).
Strategic thinker with strong project management skills and attention to detail.

Education and Professional Qualification

BA or BCom in Marketing

Company Benefits:

25 days annual leave per annum
Individual private medical insurance cover
Health cash plan
Pension: 3% employee and 8% employer contribution
Life Assurance 4x Salary
Group income protection
Season ticket loan
Ride to work scheme
A day’s Celebration Leave
Ability to buy up to one week’s annual leave per year

If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey!

Product Marketing Manager

Benefits

Job Description