JOB DESCRIPTION

As the leading foodservice provider across the island of Ireland, Sysco’s success is driven by a team of passionate and dedicated individuals who go above and beyond to deliver every day.

We don’t just deliver food and drink to our customers. We deliver new thinking, technology and talent to our industry. We deliver opportunities; to ourselves and to our colleagues ensuring that we can all thrive in work and beyond.

We are now looking for new talent to join us as we continue to grow, innovate and deliver.

Head of Sales Online

This is a senior commercial role responsible for developing and executing the online sales strategy for Sysco Ireland, Classic Drinks, Readychef and all Sysco product brands and customer segments.

The successful candidate will take a data-led approach to driving online revenue growth, using insights and analytics to identify sales opportunities, optimise sales conversion, and enhance customer engagement across digital channels.

The successful candidate will be responsible for the commercial functionality and performance of all company owned e-commerce platforms (Sysco Store & Classic Drinks) and third-party platforms including Procure Wizard.

Responsibilities

Online Sales Strategy & Performance

Develop, lead, and deliver the end-to-end online sales strategy, aligned to overall commercial objectives
Drive revenue growth across all eCommerce platforms
Own and deliver sales targets, budgets, and financial performance for the online channel
Identify and unlock new sales opportunities through data analysis

Data-Driven Decision Making

Analyse customer behaviour, purchasing trends, and channel performance to identify untapped sales opportunities
Translate insights into commercial actions, including pricing, product placement, and targeted campaigns
Monitor and optimise key KPIs
Use data to determine when and where targeted campaigns or interventions are required to drive sales uplift

Digital Platform & Channel Optimisation

Lead the performance and optimisation of Sysco Shop, Classic Drinks, and Procure Wizard platforms
Drive sales through Procure Wizard, increase order frequency, and grow share of wallet
Improve the end-to-end online purchasing journey, ensuring a seamless, efficient, and intuitive customer experience
Ensure effective management of product availability, pricing logic, and online merchandising to support sales growth

Leadership & Team Development

Lead, coach, and develop the ecommerce team
Set clear objectives aligned to sales performance and commercial delivery
Foster a high-performance, data-driven culture focused on accountability and results
Strong Stakeholder management skills

Requirements

5+ years’ experience in eCommerce, digital sales, or online trading leadership
Proven track record of delivering significant online revenue growth and achieving sales targets
Strong commercial and financial acumen with the ability to translate data into revenue-generating actions
Experience managing digital sales platforms, eCommerce channels, and online order flows
Strong analytical capability with experience using data, reporting tools, and performance metrics to drive decisions
Experience leading and developing high-performing teams
Strong stakeholder management skills with the ability to influence across functions
Experience with Procure Wizard or similar procurement/order platforms desirable but not essential
Understanding of the foodservice or FMCG environment advantageous

The accountabilities and requirements outlined in this job description are neither definitive nor restrictive and may change in detail from time to time to meet the changing needs of the business.

Sysco is an equal opportunity employer.

Head of Sales Online

Job Description